XA Subsidiary Produces the Jet Airways 'Change the Way You Fly' Press Luncheon and Reception Galas Wednesday, July 11, 2007
July 16 2007 - 9:15AM
PR Newswire (US)
NEW YORK, July 16 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB:
XAIN.OB), a major national event marketing firm that serves many
Fortune 500 companies, reports that its wholly owned subsidiary The
Experiential Agency, Inc. was selected by Jet Airways in
cooperation with The Boeing Company and GE Aviation, as the event
production agency for their Gala Press Luncheon and Gala Reception
marking the inauguration of their daily service from the USA to
Mumbai. The Galas took place in New York City at the Waldorf
Astoria on Wednesday, July 11, 2007. As the production company, XA
through its wholly owned subsidiary The Experiential Agency, Inc.,
designed, developed and managed all required elements of the galas
to create a highly stylized and integrated program. The Gala Press
Luncheon was a media event that took place in the Waldorf Astoria's
Grand ballroom from 12 p.m. to 2 p.m. It was followed by the Gala
Reception for travel professionals that included a cocktail
reception and dinner. Also, the Chairman of Jet Airways, Naresh
Goyal, unveiled the world's most revolutionary interiors and
luxurious airline seats -- designed exclusively for Jet Airways.
The interiors consist of First Class Bedroom Suites, the largest
Business Class Seat in the sky in Jet Airways Premiere Class and an
entire new era in Economy Class seating. Joe Wagner, CEO of XA,
states, "It is an honor to have developed a relationship with Jet
Airways. We are proud that XA was given the opportunity to showcase
design logistics and production capabilities to support the
exciting and bold launch for their North American service."
Marketers spent an estimated $171 billion in event marketing in
2005, up 3% from the previous year. In addition, 96% of marketing
executives reported that they use events in their marketing mix
according to PROMO's survey of event marketing executives. (Source:
PROMO Magazine, April 2006) About Jet Airways Jet Airways is an
airline based in Mumbai, India, operating domestic and
international services. The airline operates over 340 flights daily
across 44 destinations within India and also operates flights to
Nepal, Sri Lanka, Singapore, Malaysia, United Kingdom, Thailand,
Belgium & United States of America on one of the youngest and
best maintained fleets. Jet Airways plans to extend its
international operations further in North America, Europe, Africa
& Asia in the coming years with the induction of wide-body
aircraft into its fleet. About XA XA is a holding company for
several wholly-owned subsidiaries, one of which is The Experiential
Agency, Inc., an Illinois corporation. The Experiential Agency,
Inc. has offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive
event marketing, design and production services. Since 1989, the XA
team has been the creative force behind prestigious, national
projects for such clients as The NBA, Disney, McDonald's, British
Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue,
W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special
Events Magazine ranked XA as one of the "Top 50 Powerhouse Event
Companies in the World." Forward Looking Statements This press
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In
particular, when used in the preceding discussion, the words
"believes," "expects," "intends," "will," "anticipated," or "may,"
and similar conditional expressions are intended to identify
forward-looking statements within the meaning of the Act and are
subject to the safe harbor created by the Act. Except for
historical information, all of the statements, expectations and
assumptions contained in the foregoing are forward-looking
statements that involve a number of risks and uncertainties. It is
possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition,
other important factors that could cause actual results to differ
materially include the following: business conditions and the
amount of growth in the company's industry and general economy;
competitive factors; ability to attract and retain personnel; the
price of the Company's stock; and the risk factors set forth from
time to time in the Company's SEC reports, including but not
limited to its annual report on Form 10-KSB; its quarterly reports
on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB:
XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Puck XA
312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Puck of XA,
+1-312-239-2370, Web site: http://www.expagency.com/
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