Cineplex Welcomed 1.4M Guests to its Theatres Across the Country to
Share in the Experience of the Big Screen as Part of the
'Barbenheimer' Cultural Phenomenon
TORONTO, July 24,
2023 /CNW/ - (TSX: CGX) – Cineplex, a leading
entertainment and media company, announced today that two of the
most highly anticipated films of the summer, Barbie and
Oppenheimer, achieved Cineplex's highest summer box office
weekend record of all time, bringing in over $19 million in box office revenue and welcoming
1.4 million guests. With Barbie and Oppenheimer
opening side-by-side, over 80,000 Cineplex guests were determined
to experience not one, but both films on opening weekend, taking
part in the global 'Barbenheimer' phenomenon. Incredibly, the
weekend was the second highest grossing box office of all time for
the Company, demonstrating that consumer enthusiasm for theatrical
moviegoing at Cineplex and around the world is as strong as
ever.
The 'Barbenheimer' phenomenon is fueling the fourth-largest box
office weekend in history for North
America. Barbie is reported to have grossed
approximately $155 million
domestically, giving the film the largest opening weekend of 2023,
and Oppenheimer grossed $80.5
million at the domestic box office.
Oppenheimer is Cineplex's largest IMAX opening, and
Cineplex's premium offerings including UltraAVX, IMAX, VIP Cinemas,
and 70mm film made up 59 per cent of the film's box office for the
Company.
"This record-setting weekend box office performance of
Barbie and Oppenheimer confirms that Canadians and
movie-lovers around the world maintain their passion for the big
screen that cannot be replicated at home. Experiences like these
remind us all about the enduring importance that movies and movie
theatres have in creating memories and how they are uniquely
capable of bringing us together to share in cultural
moments," said Ellis Jacob,
President and CEO, Cineplex. "We thank our studio partners for
creating wonderful, engaging, and diverse content to fuel this
demand and bring moviegoers back to the theatre."
About Cineplex
Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in
the Film Entertainment and Content, Amusement and Leisure, and
Media sectors. Cineplex offers a unique escape from the everyday to
millions of guests through its circuit of over 170 movie theatres
and location-based entertainment venues. In addition to being
Canada's largest and most
innovative film exhibitor, the company operates Canada's favourite destination for 'Eats
& Entertainment' (The Rec Room), complexes specially designed
for teens and families (Playdium), and a newly launched
entertainment concept that brings movies, amusement gaming, dining,
and live performances together under one roof (Cineplex Junxion).
It also operates successful businesses in digital commerce
(CineplexStore.com), alternative programming (Cineplex Events),
motion picture distribution (Cineplex Pictures), cinema media
(Cineplex Media), digital place-based media (Cineplex Digital
Media) and amusement solutions (Player One Amusement Group).
Providing even more value for its guests, Cineplex is a partner in
Scene+, Canada's largest
entertainment and lifestyle loyalty program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs over 10,000 people in its
offices and venues across Canada
and the United States. To learn
more, visit Cineplex.com.
SOURCE Cineplex