Select Zero Proof Seltzer, infused with
naturally derived hemp THC extract, is now shipping across the
country in new 2.5 mg option, and new flavors
STAMFORD, Conn., Jan. 2, 2025
/PRNewswire/ -- Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF)
("Curaleaf" or the "Company"), a leading international provider of
consumer cannabis products, today introduced the latest addition to
its new line of hemp-derived THC products, Select Zero Proof 2.5 mg
Hemp THC Seltzer. Debuting in time for Dry January, Select Zero
Proof Seltzer is a delicious, fast-acting beverage now available in
2.5 mg hemp THC, in addition to the 5 mg can, which was launched in
Summer 2024. The new flavors and dosage options are now available
via major retailers and on-demand delivery services in select
states, as well as through the Company's online storefront,
TheHempCompany.com. They can also be found at Curaleaf retail
stores in New Jersey, Arizona, and Maine, with additional states coming soon.
Available in the newest flavors, including Black Cherry,
Grapefruit, and Watermelon, as well as the brand's original Berry
flavor, Select Zero Proof Seltzer is sold as a single flavor 4-pack
or mixed variety 8-pack. The 5 mg option launched in Summer 2024,
and the new flavors and 2.5 mg dosage have now been launched in
direct response to customer feedback. This seltzer goes beyond the
bar as the ideal alcohol alternative for adults at sporting events,
concerts, or social gatherings. The new line is fast-acting, low
calorie and free of artificial flavors and artificial colors,
making it appealing to a wide audience. Curaleaf manufactures each
infused beverage in a certified cGMP facility with strict
manufacturing and testing standards to ensure customers a
thirst-quenching experience made with industry-leading safety
protocols.
"We are proud to be a trusted and reliable industry leader in
the quickly evolving market for hemp-derived products," said
Boris Jordan, Chairman & CEO of
Curaleaf. "The new 2.5 mg Select Zero Proof Seltzer, and new
flavors, exemplify how we respond directly to consumer feedback to
deliver an excellent product. We understand that adult consumers
are searching for session-able, low dose drink options in the hemp
category in refreshing flavors, and this new line truly meets the
mark. While demand for hemp-derived products grows, we will
continue to develop high-quality, tested, innovative products that
cater to the diverse needs of adult consumers, as we work to expand
both the variety and accessibility of these offerings in the coming
year."
Select Zero Proof 2.5 mg Seltzer is the Company's latest entry
into the rapidly growing hemp-derived THC market, which is
estimated to be similar in size to that of the regulated cannabis
market. In a sector devoid of regulated products, Curaleaf applies
the same consumer convenience, standards, and commitment to quality
that it applies to the regulated cannabis market. The Company
entered the hemp-derived THC market earlier this year with a
variety of gummies, including Select Fast-Acting Bites, Classic
Bites, XBites, Snooze Bites, as well as its Select Zero Proof 5 mg
Hemp THC Seltzers, which are now available in an array of exciting
new flavors. Curaleaf plans to introduce more products under The
Hemp Company offering in 2025, which are also expected to be
available both online and at various brick-and-mortar stores across
the country.
Curaleaf has taken several steps to differentiate its current
product portfolio from the largely unregulated hemp marketplace,
including age-gating, strict quality standards, transparent package
labeling, listing ingredients, potency, and a QR code that links
customers to certificates of analysis from independent testing
labs. Products will be sold to adults 21+ only, with age
confirmation, requiring verification at purchase.
For more information on Curaleaf's locations, patient resources,
and products, please visit https://curaleaf.com.
To purchase The Hemp Company products online, including Select
Zero Proof 2.5 mg Seltzer, please visit
https://thehempcompany.com/.
About Curaleaf Holdings
Curaleaf Holdings, Inc. (TSX:
CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international
provider of consumer products in cannabis with a mission to enhance
lives by cultivating, sharing and celebrating the power of the
plant. As a high-growth cannabis company known for quality,
expertise and reliability, the Company and its brands, including
Curaleaf, Select, Grassroots, JAMS, Find, Zero Proof and The Hemp
Company provide industry-leading service, product selection and
accessibility across the medical and adult use markets. Curaleaf
International is the largest vertically integrated cannabis company
in Europe with a unique supply and
distribution network throughout the European market, bringing
together pioneering science and research with cutting-edge
cultivation, extraction and production. Curaleaf is listed on the
Toronto Stock Exchange under the symbol CURA and trades on the
OTCQX market under the symbol CURLF. For more information, please
visit https://ir.curaleaf.com.
Forward Looking Statements:
This media advisory
contains forward-looking statements and forward-looking information
within the meaning of applicable securities laws. These statements
relate to future events or future performance. All statements other
than statements of historical fact may be forward–looking
statements or information. Generally, forward-looking statements
and information may be identified by the use of forward-looking
terminology such as "plans", "expects" or "proposed", "is
expected", "intends", "anticipates", or "believes", or variations
of such words and phrases, or by the use of words or phrases which
state that certain actions, events or results may, could, would, or
might occur or be achieved. More particularly and without
limitation, this news release contains forward-looking statements
and information concerning the launch of Select Zero Proof 2.5 mg
Hemp Seltzer. Such forward-looking statements and information
reflect management's current beliefs and are based on assumptions
made by and information currently available to the company with
respect to the matter described in this new release.
Forward-looking statements involve risks and uncertainties, which
are based on current expectations as of the date of this release
and subject to known and unknown risks and uncertainties that could
cause actual results to differ materially from those expressed or
implied by such statements. Additional information about these
assumptions and uncertainties is contained under "Risk Factors and
Uncertainties" in the Company's latest annual information form
filed on March 6, 2024, which is
available under the Company's SEDAR profile at
http://www.sedar.com, and in other filings that the Company has
made and may make with applicable securities authorities in the
future. Forward-looking statements contained herein are made only
as to the date of this press release and we undertake no obligation
to update or revise any forward-looking statements whether as a
result of new information, future events or otherwise, except as
required by law. We caution investors not to place considerable
reliance on the forward-looking statements contained in this press
release. The Toronto Stock Exchange has not reviewed, approved or
disapproved the content of this news release.
Contacts:
Investor Contact:
Curaleaf Holdings, Inc.
Camilo Lyon, Chief Investment
Officer
IR@curaleaf.com
Media Contact:
Curaleaf Holdings, Inc.
Jordon Rahmil, VP Public Relations
media@curaleaf.com
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SOURCE Curaleaf Holdings, Inc.
