GURU Organic Energy Corp. (TSX: GURU) (“
GURU” or
the “
Company”), Canada’s leading organic energy
drink brand, is pleased to announce it will become the Official
Energy Drink Partner of the Canadian Elite Basketball League (CEBL)
and the CEBL Championship Weekend for the 2023 season. GURU’s
sponsorship includes a comprehensive media plan that comprises of
in-arena branding, media and broadcast brand advertising and
fun-filled activation opportunities at CEBL arenas in Vancouver,
Edmonton, Calgary, Saskatoon, Winnipeg, Niagara, Brampton, Ottawa
and Montreal. GURU will also become the official presenting partner
of the CEBL’s Target Score ending. The CEBL is the only FIBA league
globally utilizing this rule, ensuring every game ends with the
excitement of a made basket.
“We are thrilled to have entered into this
exclusive partnership with the CEBL, which represents a great
opportunity to showcase the GURU brand across Canada, through the
game that is most played or watched by our core target consumers,”
said Carl Goyette, President and CEO of GURU. “Our experience last
year as a sponsor of the 2022 CEBL Championship Weekend was so
overwhelmingly positive that we couldn't pass up the chance to
partner with the CEBL for the entire season. In addition to the
obvious strategic reasons for this sponsorship, the CEBL shares our
values of community involvement, diversity, well-being and respect
for the environment, making this partnership a perfect fit all
round.”
"As proudly Canadian brands that share similar
values in health, lifestyle, community, and inclusion, we are
thrilled to be bringing GURU to all our markets across Canada this
CEBL season,” said Mike Morreale, Commissioner and Co-Founder of
the CEBL. “What started as a very successful 2022 Championship
Weekend partnership has now become a year long celebration of all
the great things that basketball brings to our shared communities
across the country.”
“We are eager to start an exciting new season
with the CEBL on May 24 in Ottawa and bring Good Energy to a
growing number of Canadians who care about getting their energy
from better-for-you products filled with natural, energy boosting
and functional ingredients,” added Mr. Goyette.
About the CEBLA league created
by Canadians for Canadians with a mission to develop Canadian
players, coaches, sports executives, and referees, the CEBL boasts
the highest percentage of Canadian players of any pro league in the
country with 71 per cent of its 2022 rosters being Canadian.
Players bring experience from the NBA, NBA G League, top
international pro leagues, the Canadian National team program, and
top NCAA programs as well as U SPORTS. Nine players have moved from
the CEBL into the NBA following a CEBL season, and 28 CEBL players
attended NBA G League training camps last October. The 2023 CEBL
season tips off May 24 with the Brampton Honey Badgers visiting the
Ottawa BlackJacks in a game that will be nationally televised on
TSN. More information about the CEBL is available at CEBL.ca and
@cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook and
YouTube.
About GURU ProductsAll GURU
energy drinks are plant-based, high in natural caffeine and free of
artificial sweeteners, artificial colours and flavours, and have no
preservatives. In addition, all drinks are organic, vegan and
gluten-free – and the best thing is their amazing taste.
About GURUGURU Organic Energy
Corp. (TSX: GURU) is a dynamic, fast-growing beverage company
launched in 1999, when it pioneered the world’s first natural,
plant-based energy drink. The Company markets organic energy drinks
in Canada and the United States through an estimated distribution
network of over 25,000 points of sale, and through guruenergy.com
and Amazon. GURU has built an inspiring brand with a clean list of
organic plant-based ingredients. Its drinks offer consumers good
energy that never comes at the expense of their health. The Company
is committed to achieving its mission of cleaning the energy drink
industry in Canada and the United States. For more information, go
to www.guruenergy.com or follow us @guruenergydrink on Instagram
and @guruenergy on Facebook.
For further information, please
contact:
GURU Organic EnergyInvestorsCarl
Goyette, President and CEOIngy Sarraf, Chief Financial
Officer514-845-4878investors@guruenergy.com |
MediaLyla RadmanovichPELICAN
PR514-845-8763media@rppelican.ca |
Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of applicable Canadian securities legislation. Such
forward-looking statements include, but are not limited to,
information with respect to our objectives and the strategies for
achieving those objectives, as well as information with respect to
our beliefs, plans, expectations, anticipations, estimates and
intentions. Forward-looking statements are typically identified by
the use of words such as “may”, “would”, “should”, “could”,
“expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”,
“believe”, or “continue”, although not all forward-looking
statements contain these words. Forward-looking statements are
provided for the purposes of assisting the reader in understanding
the Company and its business, operations, prospects, and risks at a
point in time in the context of historical and possible future
developments, and the reader is therefore cautioned that such
information may not be appropriate for other purposes.
Forward-looking statements are based on assumptions and are subject
to a number of risks and uncertainties, many of which are beyond
our control, which could cause actual results to differ materially
from those that are disclosed in or implied by such forward-looking
statements. Those risks and uncertainties include the following,
which are discussed in greater detail under “Risk Factors” in the
Company’s Annual Information Form for the year ended October 31,
2021, available on SEDAR at www.sedar.com: management of growth;
reliance on key personnel; changes in consumer preferences;
significant changes in government regulation; criticism of energy
drink products and/or the energy drink market; economic downturn
and continued uncertainty in the financial markets and other
adverse changes in general economic or political conditions, as
well as the COVID-19 pandemic or other major macroeconomic
phenomena; global or regional catastrophic events; fluctuations in
foreign currency exchange rates; net revenues derived entirely from
energy drinks; increased competition; relationships with co-packers
and distributors and/or their ability to manufacture and/or
distribute GURU’s products; relationships with existing customers;
changing retail landscape; increases in costs and/or shortages of
raw materials and/or ingredients and/or fuel and/or costs of
co-packing; failure to accurately estimate demand for its products;
history of negative cash flow and no assurance of continued
profitability or positive EBITDA; intellectual property rights;
maintenance of brand image or product quality; retention of the
full-time services of senior management; climate change;
litigation; information technology systems; fluctuation of
quarterly operating results; risks associated with the PepsiCo
distribution agreement; no assurance of continued profitability or
positive EBITDA; and conflicts of interest. Certain assumptions
were made in preparing the forward-looking statements concerning
availability of capital resources, business performance, market
conditions and consumer demand. Consequently, all of the
forward-looking statements contained herein are qualified by the
foregoing cautionary statements, and there can be no guarantee that
the results or developments that we anticipate will be realized or,
even if substantially realized, that they will have the expected
consequences or effects on our business, financial condition, or
results of operation. Unless otherwise noted or the context
otherwise indicates, the forward-looking statements contained
herein are provided as of the date hereof, and we do not undertake
to update or amend such forward-looking statements whether as a
result of new information, future events or otherwise, except as
may be required by applicable law.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/09c2c165-683a-481e-a218-82f5c211d519
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