WINNIPEG, MB, Jan. 9, 2023
/CNW/ - Pollard Banknote Limited ("Pollard Banknote") (TSX:
PBL) congratulates Loto-Québec (or "the Lottery") on the launch of
its Boréal instant ticket series, the first Canadian game
designed specifically for Pollard Banknote's new digital printing
press. Launching on January 9, the
game features 30 different images of wildlife species that call
Québec home.
Pollard Banknote's new digital printing technology offers
endless creative possibilities, enriching instant play experiences
and bringing with it a new era of game concepts and options.
Digital printing technology allows for an increased number of
distinct ticket images within an instant game while also enhancing
the ticket graphics, resulting in visuals that are crisp, dynamic,
and rich in detail. Beautiful, high-impact photographs of Québec
wildlife are featured in the Boréal series, creating eye-catching
tickets sure to stand out at retail.
"Loto-Québec is thrilled to be the first lottery in Canada to create a concept for Pollard
Banknote's new digital press. This process lends itself well to
photographic imagery and increases the number of scenes that we can
market," said Anne-Marie Voyer,
Products and Development Director, Loto-Québec. "In order to make
the most of these characteristics and resonate with our players, we
have chosen Québec wildlife photographs by prize-winning
photographer Jean-Simon Bégin. This allows us to introduce
consumers to the diversity of Québec wildlife."
"Pollard Banknote is excited to collaborate with Loto-Québec on
the new Boréal instant tickets," said Julia Cloutier, Senior Director, Sales &
Marketing, Pollard Banknote. "Loto-Québec has taken full advantage
of our proprietary digital processes for this game series and the
resulting images are incredible. We value the partnership we've
built with Loto-Québec, and we are always exploring ways to add
value to the Lottery's portfolio. The Boréal series
exemplifies Pollard Banknote's commitment to outstanding games, a
key factor for the ongoing success for our lottery partners."
Loto-Québec's mission is to responsibly and efficiently manage
games of chance in a controlled and measured fashion, in the
interest of all Quebecers. Entertainment is at the heart of its
activities. Loto-Québec has been delivering entertainment to
Quebecers for over 50 years. During the 2021–2022 year, it awarded
close to $1.5 billion in prizes
to lottery winners—a record for the government
corporation. Loto-Québec's operations benefit the people of
Québec.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high-quality instant ticket
products, licensed games, in-lane ticket options, and sales-driving
merchandising solutions from its Schafer Retail Solutions +
portfolio. It also offers a full suite of digital offerings,
ranging from world-class game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing
and management services. The company is a proven innovator and has
decades of experience helping lotteries to maximize player
engagement, sales, and proceeds for good causes. Pollard Banknote
also provides pull-tab tickets, bingo paper, ticket vending
machines, and its Diamond Game and
Compliant Gaming electronic games and devices to charitable and
other gaming markets in North America. Established in 1907,
Pollard Banknote is owned approximately 64.3% by the Pollard family
and 35.7% by public shareholders, and is publicly traded on the
Toronto Stock Exchange (TSX: PBL). For more information, please
visit our website at www.pollardbanknote.com.
Forward-looking
Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
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SOURCE Pollard Banknote Limited