NOT FOR DISTRIBUTION TO U.S. WIRE SERVICES OR FOR DISSEMINATION IN THE U.S.

Urbana Corporation ("Urbana") (TSX:URB.A) is pleased to announce it has entered
into an agreement to invest approximately $5 million in support of the
employee-led buyout of CI Capital Markets Inc., through the purchase of a
combination of equity and subordinated debt. The transaction is subject to IIROC
and regulatory approval and is expected to close on or about March 12, 2010. 


CI Capital Markets is the former corporate finance and institutional sales,
trading and research division of Blackmont Capital Inc. 


"We view this investment as an opportunity to expand Urbana's portfolio of
investments in the financial services sector and a unique opportunity to
participate in an attractive segment of the investment industry," said Thomas
Caldwell, President of Urbana. 


"We are very excited to have Urbana as a partner as we grow our business, as an
employee-owned firm. We believe that Urbana's financial strength and financial
sector expertise will provide us with a significant strategic advantage going
forward," said Jeff White, CEO of CI Capital Markets. 


This investment is within the context of Urbana's current strategy of acquiring
interests in businesses within the financial services sector. Urbana is an
investment corporation listed on the Toronto Stock Exchange (TSX:URB.A). Urbana
also has interests in numerous North American and international securities
exchanges.  


Forward Looking Statements 

Certain statements in this press release constitute "forward-looking" statements
that involve known and unknown risks, uncertainties and other factors which may
cause the actual results, performance or achievements of Urbana to be materially
different from any future results, performance or achievements expressed or
implied by such forward-looking statements. There is no assurance that the
membership purchase announced will be completed, or that if completed, such
membership purchase will be a profitable investment for Urbana. Unless required
by applicable securities law, Urbana does not assume any obligation to update
these forward-looking statements.


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