NEW BRUNSWICK, N.J. and
TORONTO, Feb. 10, 2021 /CNW/ -- Engagement Labs Inc.
(TSXV: EL), the industry-leading data and analytics firm that
specializes in social intelligence for leading brands and
companies, has announced a new alliance with Dstillery, the leading
custom audience solutions partner for agencies and brands. This
deal is part of the overall growth strategy of Engagement Labs to
make its data assets as valuable as possible, thereby accelerating
its client base and revenue growth.
The partnership aims to help Fortune 500 brands with access to
Engagement Labs TotalSocial® platform and Dstillery's geospatial,
data and insights for advertising and targeting. The data segments
cover the full range of consumer categories from CPG brands in
food, beverages, household products, technology, telecom,
automotive, financial and travel services. The audience targets
made are made available through Dstillery and programmatic ad
platforms.
"This is an important new opportunity for our clients and brands
to reach a vital segment of consumers who are already talking about
their brand and category, to drive advocacy that will amplify their
messages and accelerate sales," stated Ed
Keller, CEO of Engagement Labs. "As a firm that prides
itself on innovation, we are thrilled and proud to be associated
with Dstillery with their impressive data offering of incomparable
speed and flexibility. This partnership widens and builds our
targeting capacity to help our clients to further enhance and
galvanize their word-of-mouth strategies."
"Our clients are highly interested in reaching powerful,
new-to-market audience segments that will enable their media buying
to be more efficient and effective. Word-of-mouth advocacy is of
great interest," said Peter Ibarra,
Director Strategic Initiatives at Dstillery. "We recognize
that Engagement Labs is a leader in consumer conversation data.
Combining our data and technologies provides marketers and
advertisers access to a new, highly valuable set of audience
segments so they can prosper in our highly connected
marketplace."
About Engagement Labs
Engagement Labs (TSXV: EL) is an
industry-leading data and analytics firm that provides social
intelligence for Fortune 500 brands and companies.
To learn more visit www.engagementlabs.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
For media inquiries please contact:
Vanessa Lontoc / Ed
Keller, CEO
Engagement Labs
vanessa.lontoc@engagementlabs.com /
ed.keller@engagementlabs.com
SOURCE Engagement Labs