Ann Summers and OOOOO Join Forces to Launch Interactive Video Commerce in UK for Lingerie and Sexual Wellness
September 07 2021 - 7:00AM
OOOOO Entertainment Commerce Limited (“OOOOO” or the “Company”)
(OOOO:TSXV), a mobile commerce platform, is pleased to announce
that Ann Summers, a British multinational retailer, has joined
OOOOO’s platform.
Ann Summers is a reputable, iconic brand committed in its
mission to push boundaries & buttons to give customers exactly
what they want. OOOOO is interactive, live live-stream shopping app
that allows brands to engage and sell to consumers in a new
way.
This pioneering partnership brings together a like-minded,
progressive ethos - connecting customers direct to the source of
expertise and curated collections of lingerie and adult toys via
OOOOO’s interactive mobile commerce platform.
Since launch in July, Ann Summers’s four shows have demonstrated
appeal for mobile, interactive video commerce of this intimate
nature, rapidly gaining attention and new customers. A social twist
to the original ‘party’ concept, shows are hosted by charismatic
presenters and experts, confident in encouraging female empowerment
and sexual awakening. During the immersive, exhilarating shows
viewers can enjoy interaction with experts and real opinions, and
the discretion to purchase product in real-time - in just a couple
of clicks in the app.
Interactive, video commerce continues to explode as a mega-trend
in China, estimated to reach $305 billion this year according to
Forbes. OOOOO are focused on delivering a technology platform and
app to enable brands, retailers, and entrepreneurs to embrace the
live stream economy. Having launched in November 2020, the OOOOO
platform has seen over +300,000 installs to date and successfully
onboarded leading brands across fashion, sport, beauty, and
wellness. The recent addition of Ann Summers further diversifies
OOOOO's unique portfolio of brands.
Sam Jones, Co-Founder and CEO of OOOOO says of the partnership:
“The core value of OOOOO is connecting consumers directly to the
source of incredible products through live, interactive videos that
are shoppable. It is entertainment first, shopping second.
We are so excited to welcome Ann Summers to the OOOOO platform.
They are true pioneers within this industry. We can see with the
strong viewership and comments that there are many consumers who
have wanted to see and experience Ann Summers’s products virtually.
Customers have continued to enjoy the new product offering, as we
see many customers returning to make repeat purchases. I am
extremely excited about the types of content that are possible with
this relationship.”
Natalie Amosu, Chief Marketing Officer, comments: “We are
delighted to be partnering with OOOOO as their exclusive lingerie
and sexual wellness brand. At Ann Summers, we pride ourselves on
inclusivity and empowerment – for all women. We are comfortable
having uncomfortable conversations, that’s why no brand speaks to
more women on a daily basis than Ann Summers.
Joining forces with OOOOO and being able to drive innovation in
e-commerce is exciting. Being available live to answer those
questions, whilst sharing our latest collections, product launches
and personality, wherever and whenever we want to (and more
importantly when the customer wants) is a unique immersive
experience which presents so many opportunities - we can’t
wait!”
About OOOOO Entertainment Commerce
OOOOO Entertainment Commerce operates a technology platform that
enables retailers, brands and entrepreneurs to share product-based
opinions directly to consumers through live, interactive, shoppable
videos. The platform also offers gamification and social features
which reward the community for helping to grow the user base,
reducing the need for traditional ad networks.
The Company was founded in 2020 by Sam Jones and Eric Zhang and
has offices in Oxford and Shanghai.
For further information please contact:
OOOOO Entertainment Commerce Limited
Tom Judge, Chief Operating Officer |
Investor Relations |
604.265.0771 |
416.842.9003 |
tom@ooooo.com |
investors@ooooo.com |
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Forward Looking Information
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constitute “forward-looking statements”. Forward-looking statements
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estimate set out in the forward-looking statements may include, but
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increase visibility amongst consumers and convert users to revenue
producing subscribers and the success of the business of our
partners. Forward-looking statements involve significant
uncertainties, should not be read as a guarantee of future
performance or results, and will not necessarily be an accurate
indication of whether or not such results will be achieved. A
number of factors could cause actual results to differ materially
from the results discussed in the forward-looking statements,
including, without limitation: those relating to potential
disruptions to product delivery; failure to meet regulatory
requirements; changes in the market; potential downturns in
economic conditions; availability of financing (as necessary);; and
other risk factors described in our Filing Statement which is
available on SEDAR at www.sedar.com. These risks, as well as
others, could cause actual results and events to vary
significantly. Accordingly, readers should exercise caution in
relying upon forward-looking statements and OOOOO undertakes no
obligation to publicly revise them to reflect subsequent events or
circumstances, except as required by law.Source : OOOOO
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