Mercedes Vans' Higher Net Pricing Drives Boosted Outlook
April 28 2023 - 3:57AM
Dow Jones News
By David Sachs
Mercedes-Benz Group AG said Friday that its raised outlook for
the van segment stems primarily from net pricing increases.
The German luxury car company upgraded the van business's
adjusted margin forecast to between 11% and 13% on the year from
between 9% and 11% previously, following first-quarter growth, but
maintained 2023 guidance for the group as a whole.
Mercedes-Benz's van segment's volume, structure and pricing
combined for a boost of 600 million euros ($661.8 million), driven
mainly by higher net pricing, Chief Financial Officer Harald
Wilhelm said during a call with analysts.
The company expects the vans segment to finish 2023 at the high
end of the new margin range, Mr. Wilhelm said. Demand for premium
vans was high, suggesting that vans could further improve pricing,
he said.
The company also said it now expects revenue from its vans
segment to be significantly above the prior-year level on unit
sales that are forecast to be slightly above the prior-year level.
It had previously guided for vans unit sales to be in line with the
2022 level.
The company doesn't release average sales prices for vans, a
spokesman said. The average sales price for cars rose 6% in the
first quarter, to EUR76,000, compared to the same reporting period
last year, the spokesman said.
Mercedes-Benz will give an update on its vans strategy on May
16.
Write to David Sachs at david.sachs@wsj.com
(END) Dow Jones Newswires
April 28, 2023 04:42 ET (08:42 GMT)
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