MIAMI and TORONTO, June 17
/PRNewswire-FirstCall/ - MyScreen Mobile Inc. (MyScreen)
(PINKSHEETS: MYSL)(FRANKFURT: WICI), a global provider of
interactive mobile advertising services, today announced it has
completed the second stage of the financing arrangement previously
announced with Global Financial Enterprises LLC (GFE).
MyScreen's patent-pending technology platform delivers
full-screen advertisements to the mobile phones of opt-in
subscribers and provides them with rewards such as free services,
special offers and discounts.
The investment follows MyScreen's successful August 2009 product trial in Turkey.
"MyScreen's successful trial in Turkey confirms it provides the best platform
for consumers to interact with their favorite brands and for
advertisers to deliver highly targeted ads to subscribers," said
Yilmaz Kalkavan, a GFE
member/owner.
Added Sam Halim, a GFE managing
member/owner: "We are delighted to establish financial and business
partnerships with MyScreen and support its roll-out in Turkey, the Middle
East and other geographies and look forward to further
investing in this cutting edge technology."
Seraf Akin, another GFE member/owner, said that GFE is very
confident in its investment. "MyScreen has great potential in these
markets as well as others and offers a unique advertising
platform," Akin said.
Maurizio Angelone, CEO of
MyScreen, said the company shares GFE's enthusiasm with the
partnership. "Global Financial Enterprises is an ideal investment
partner for MyScreen based on its financial and intellectual
capital," he continued "Their intimate knowledge of the Turkish and
Middle East markets will be
invaluable for our success there. We look forward to expanding our
partnership in other regions as well."
Angelone said MyScreen differs from the other mobile advertising
vehicles currently available, as MyScreen's ads are:
- Full-screen, visually engaging graphics that convey the advertisers'
brand image
- Delivered in a non-shared advertising environment that provides brand
exclusivity. MyScreen ads are delivered at the end of every call,
creating much better visibility than SMS texts and banner ads. Banner
ads are only visible to consumers while they browse the Internet.
- Designed to enable consumers to respond directly to the ads with
MyScreen's proprietary "ad value hot keys" functionality. MyScreen
ads have generated click thru rates (CTR's) that exceeded 20 percent.
MyScreen greatly outperforms Internet CTR's, which are widely known
to average less than 1 percent. According to the latest industry
data, the average CTR is only .1 percent.
- Individually targeted to match each subscriber's self-created
demographic and psychographic profiles, making the ads highly
relevant to their unique interests and lifestyles
- Incentive-based, with subscribers accumulating reward points for
every ad they view on their phones. Points are redeemed in the form
of free and bonus telecom services. Exclusive "made-for-MyScreen"
offers, such as free trial products or special promotional pricing,
are provided by participating advertisers
Moreover, MyScreen's mobile advertising solution is designed to
integrate seamlessly without interrupting users' regular call
behaviors. Subscribers choose the type of content and ads they
receive from categories such as sports, entertainment, lifestyle
and health. Advertisers can use MyScreen's unique "ad value hot
keys" to raise brand awareness, launch products and services,
promote special offers, generate traffic to retail locations,
improve customer loyalty and drive sales. MyScreen currently has a
potential 182 million mobile subscribers under contract worldwide
and expects that number to jump to almost 500 million during the
next 12 months.
About Global Financial Enterprises LLC
Global Financial Enterprises LLC (GFE) is managed and owned by
Sam Halim, Yilmaz Kalkavan, and the Akin family. The
company is capitalized privately and looks for strategic
investments in cutting-edge technology and healthcare sectors. The
company's owners have over 50 years of financial and investment
experience. The company and its owners have strong strategic
alliances as well as strong capital resources and partners in
Turkey, the Middle East, and Europe.
About MyScreen
MyScreen (PINK SHEETS: MYSL) (FRANKFURT: WICI) is a
first-of-a-kind mobile advertising technology platform that
provides advertisers with a new channel for reaching consumers. Its
unique patent-pending technology delivers full-screen,
incentive-based ads directly to the mobile phones of opt-in
subscribers. The visually engaging ads target subscribers based on
their demographic and psychographic profiles and provide them with
rewards such as free services, special offers and discounts. As
mobile innovators, MyScreen has forged extensive advertiser and
operator relationships and functions as an industry advocate.
Through its mobile marketing consultancy, the MyScreen Agency, the
company collaborates with traditional ad agencies and brand
advertisers to optimize their mobile advertising programs. For more
information, visit www.MyScreen.com.
SOURCE Myscreen Mobile Inc.
