Nestle Serves Up Plant-Based Burger Option
April 02 2019 - 7:25AM
Dow Jones News
By Anthony Shevlin
Nestle SA (NESN.EB) is looking to move further into the
meat-free market by launching a new plant-based burger in Europe,
and plans to roll out a similar product for the American consumer
later this year.
The Swiss food-and-beverage giant said Tuesday that it will
launch its Garden Gourmet Incredible Burger in Europe this month.
The cook-from-raw burger will be available in eight countries
including Belgium and Germany.
"Many consumers recognize that less meat in their diet is good
for them and for the planet, but plant-based meat alternatives
often don't live up to their expectations," Nestle said.
This is the lastest step by Nestle to adapt its expansive
product portfolio to shifting consumer tastes. The company sold its
U.S. confectionary business to Ferrero SpA early last year and said
in February it would explore strategic options for its Herta cold
cuts business, while retaining the existing Herta-branded dough and
vegetarian business.
This fall, Nestle will introduce a cook-from-raw plant-based
burger, known as the Awesome Burger, in the U.S. under the Sweet
Earth brand.
Nestle said both burgers are the result of a collaboration
between culinary chefs, alternative protein researchers and local
food experts at both Garden Gourmet and Sweet Earth.
Write to Anthony Shevlin at anthony.shevlin@dowjones.com;
@anthony_shevlin
(END) Dow Jones Newswires
April 02, 2019 08:10 ET (12:10 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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