ALISO VIEJO, Calif.,
Feb. 3, 2015 /PRNewswire/ -- Rakuten,
one of the world's largest online retail marketplaces, today
reveals the results of its Rakuten Shopping Secrets survey ahead of
Valentine's Day. The study, conducted
with consumers over seven markets, shows that American men will
spend more on Valentine's Day than
women, with men spending an average of $104, compared to $45 by women.
The survey also revealed that Americans will spend more on their
fiancés than their spouses for Valentine's
Day, spending an average of $154 on fiancés compared to $136 for spouses. While girlfriends and
boyfriends come in third place, with the average spend $118. Interestingly the next highest spending
category was bosses, with respondents admitting they would spend
$89 on their boss. Men would again
spend more than women, at $96 versus
$53.
Perfect Gift Ideas
If you are looking for the perfect gift idea for your loved one
this Valentine's Day, the survey
revealed some interesting tips. For men, top gift requests
included:
- 38% said a kiss, a hug or something more
- 28% would prefer chocolates, wine or food
- 24% don't want a gift, just more of your time (compared to 20%
of women)
Women are a little more focused on gifts as their top
choices:
- 45% would prefer chocolates, wine or food
- 40% shared the desire for a kiss, a hug or something more
- 36% would like flowers or a soft toy
- 31% preferred jewelry
Trends around the world were similar, with a few interesting
insights surprises -- Indonesians are potentially the most
loved-up group with 51% saying they would prefer a kiss, a hug or
something more. The Taiwanese favor tech more than any other
country, with 26% saying they would like to receive a smart
device.
Lonely this Valentine's
Day
If you're single this Valentine's
Day, you're not alone with 58% of respondents admitting they
were single. Over half (56%) of respondents were not expecting to
celebrate Valentine's Day, with only
33% expecting to receive a gift this Valentine's Day. Germany appears to be the least loved-up
country, with only 18% of respondents expecting to celebrate.
Getting Over a Bad Breakup
Over two thirds, 68% of respondents admitted to having had a bad
breakup, with 38% admitting they would rather shop online rather
than offline the first month after a breakup. When asked why, 55%
of Americans said they don't want to interact with people, 48% want
more privacy and 16% fear they will bump into their ex. Respondents
in the UK are most likely to hide away the first month after a
breakup, with 45% saying they would prefer to shop online, compared
to 32% in Singapore and 26% in
Spain.
"American men have defied conventional perception by not only
being romantic with their actions, but also with their wallets,"
said George Chang, Senior Vice
President, Rakuten.com. "If you're looking for that perfect
Valentine's Day gift, or just want to
treat yourself this Valentine's Day,
we've pulled together some great deals which you'll find in our
Valentine's Store."
Best Breakup Therapies
If you are getting over a recent breakup and need some advice on
the best therapy, the survey revealed some top tips. Over half
(54%) cited talking to close friends as their top choice. Over a
third (39%) opted for comfort food (including chocolates, fast food
and snacks) and a third (27%) said would become a coach potato and
watch TV. Shopping was also a top trend at 24% and 16% would get
back out there and flirt with someone else.
About the Survey
The findings are part of the Rakuten Shopping Secrets survey,
commissioned by Rakuten, one of the world's largest online retail
marketplaces. The survey aims to uncover fun facts about
shopping -- the world's favorite pastime -- among
consumers in Asia, Europe and America. In the U.S. 1,000 men and
women were interviewed through an online survey carried out in
October 2014 by Added Value Saffron
Hill.
About Rakuten
Rakuten, Inc. (4755: Tokyo), is
one of the world's leading Internet service companies. We provide a
variety of products and services for consumers and businesses, with
a focus on e-commerce, finance, and digital content. In both 2012
and 2013, Rakuten was ranked among the world's 'Top 10 Most
Innovative Companies' in Forbes magazine's annual list. Rakuten is
expanding worldwide and currently operates throughout Asia, Europe,
the Americas and Oceania. Founded in 1997, Rakuten is headquartered
in Tokyo, with over 11,000
employees and partner staff worldwide. For more information:
http://global.rakuten.com/corp/.
About Rakuten.com
Rakuten.com is a global e-commerce site that connects buyers and
sellers in a dynamic marketplace and thinks of shopping as
entertainment -- complete with sharing and discovery functions,
great prices, fun experiences and convenience. Rakuten.com provides
over 20 million products in 24 categories and includes a network of
over 5,500 small and large business shop owners. Rakuten.com was
founded as Buy.com in 1997 and acquired by Rakuten Inc. in
May 2010. Its 150 employees are
headquartered in Aliso Viejo,
California.
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SOURCE Rakuten, Inc.
