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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported):
September 23, 2024
SPRINGBIG HOLDINGS, INC.
(Exact name of registrant as specified in its charter)
Delaware |
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001-40049 |
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88-2789488 |
(State or other jurisdiction
of incorporation) |
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(Commission File Number) |
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(IRS Employer
Identification No.) |
621 NW 53rd Street, Ste. 500
Boca Raton, Florida, 33487
(Address of principal executive offices, including
zip code)
Registrant’s telephone number, including
area code: (800) 772-9172
Not Applicable
(Former name or former address, if changed since
last report)
Check the appropriate box below if the Form 8-K filing is intended
to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐ |
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
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☐ |
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
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☐ |
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
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☐ |
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities registered pursuant to Section 12(b) of the Act:
Title of each class |
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Trading Symbol(s) |
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Name of each exchange on
which registered |
None |
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Indicate by check mark whether the registrant is
an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities
Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☒
If an emerging growth company, indicate by check mark if the registrant
has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant
to Section 13(a) of the Exchange Act.
Item 5.02 Departure of Directors or Certain Officers; Election
of Directors; Appointment of Certain Officers; Compensatory Arrangements with Certain Officers.
As previously reported, on January 23, 2024, SpringBig
Holdings, Inc. (the “Company”) entered into a note purchase agreement pursuant to which it issued $6.4 million of 8% Senior
Secured Convertible Promissory Notes due 2026 (the “Convertible Notes”) and $1.6 million of 12% Senior Secured Term Promissory
Notes due 2026 (the “Term Notes”) in a private placement with the purchasers thereto (the “Purchasers”). In connection
with the closing of the notes, the Company entered into a Directors Nomination Agreement (“Nomination Agreement”) on the same
date with Shalcor Management, Inc., an Alberta corporation (“Shalcor”), and Lightbank II, L.P., a Delaware partnership (together
with Shalcor, the “Investors”), each of which is a Purchaser.
On the January 23, 2024, pursuant to the Nomination
Agreement, the Board appointed Matt Sacks as a Class I director of the Board and Shawn Dym as a Class II director of the Board, and on
May 10, 2024, pursuant to the Nomination Agreement, the Board appointed Mark Silver as a Class I director of the Board.
Effective at 12 noon on September 23, 2024, Mr.
Dym resigned as a member of the Board, including as Chair of the Audit Committee. The resignation of Mr. Dym was not due to any disagreements
with the Company or the Board on any matter relating to the Company’s operations, policies, or practices.
On September 23, 2024, pursuant to the Nomination
Agreement, the Board appointed Marc Shiffman, age 57, as a Class II director of the Board. Except for the Nomination Agreement, Mr. Shiffman
was not selected pursuant to any arrangement or understanding between him and any other person. As of September 23, 2024, the Board comprised
of Jeffrey Harris, Matt Sacks, Sergey Sherman, Mark Silver and Mr. Shiffman.
Mr. Shiffman is the former President and Chief
Executive Officer, and served on the board of directors, at SMS Assist, a technology platform serving the property services management
industry, which was acquired by Lessen Inc. in January 2023. Before being named CEO in April 2019, Mr. Shiffman was President and Chief
Financial Officer. Mr. Shiffman currently serves on the Chicago Innovation Board of Advisors. Mr. Shiffman earned his bachelor’s
degree in economics from the Wharton School of the University of Pennsylvania and his M.B.A. from The University of Chicago Booth School
of Business.
Mr. Shiffman will serve as the Lead Independent
director on the board of the Company and serve on the Audit Committee. The Audit Committee will comprise Mr. Sherman, the Chair, and Mr.
Shiffman.
Item
7.01 Regulation FD Disclosure.
On September 23, 2024,
the Company issued a press release announcing changes to its Board, a copy of which is attached hereto as Exhibit 99.1.
The information in Item
7.01 and in the accompanying Exhibit 99.1 is being furnished and shall not be deemed “filed” for purposes of Section 18 of
the Exchange Act, or otherwise subject to the liabilities of that section, nor shall they be deemed incorporated by reference in any filing
under the Securities Act or the Exchange Act, regardless of any general incorporation language in such filing, except as expressly set
forth by specific reference in such a filing.
Item
9.01. Exhibits
SIGNATURE
Pursuant to the requirements of the Securities and Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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SPRINGBIG HOLDINGS, INC. |
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September 24, 2024 |
By: |
/s/ Jeffrey Harris |
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Name: Jeffrey Harris |
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Title: Chief Executive Officer |
2
Exhibit 99.1
Springbig announces appointment of Marc Shiffman
to its Board of Directors
Boca Raton, Fla. – September 23, 2024
-- SpringBig Holdings, Inc. (“Springbig” or the “Company”) (OTCQX: SBIG), a leading provider of SaaS-based
marketing solutions, consumer mobile app experiences, and omnichannel loyalty programs, today announced the appointment of Marc Shiffman
to its board of directors as the Lead Independent Director. Mr. Shiffman is a respected business leader with extensive experience in his
capacity as CFO, President and ultimately CEO of a leading property technology company SMS Assist until its sale in early 2023 to Lessen,
Inc.
“We are excited to have Marc joining our
board as lead independent director. We look forward to the Company benefitting from Marc’s experience and success in driving tremendous
growth and value creation as we continue to focus on financially disciplined growth in the cannabis industry and other regulated markets
that benefit from our compelling loyalty and communications offerings.” said Jeffrey Harris, CEO and Chairman of Springbig.
Marc Shiffman is the former president and chief
executive officer at SMS Assist, where he also served on the board of directors. Before being named CEO in April 2019, Marc was president
and chief financial officer. Marc successfully scaled and sold SMS Assist to Lessen, Inc. in January 2023 with the combination creating
a $2 billion market leading end-to-end technology platform serving the property services management industry. Marc earned his bachelor’s
degree in economics from the Wharton School of the University of Pennsylvania and his MBA from The University of Chicago Booth School
of Business. Marc currently serves on the Chicago Innovation Board of Advisors.
The Company also announced that Shawn Dym has
resigned from the board of directors with effect from September 23, 2024.
Jeffrey Harris said, “Shawn has added great
value during his tenure as a director since joining the board following completion of our debt financing in January 2024. In recognizing
the impact Marc Shiffman’s involvement can have on the future success of the business he graciously decided that it would be in
the best interest of the Company to resign to enable Marc to join the board. We are grateful for Shawn’s commitment and continued
support to best position Springbig for success.”
The board of directors now comprises Sergey Sherman,
Matt Sacks, Mark Silver and Marc Shiffman along with Jeffrey Harris, Chairman and CEO. The Audit Committee comprises Sergey Sherman, Chair,
and Marc Shiffman.
About Springbig
Springbig is a market-leading software platform
providing customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Springbig’s platform
connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback system, and loyalty
programs, to support retailers’ and brands’ customer engagement and retention. Springbig offers marketing automation solutions
that provide for consistency of customer communication, thereby driving customer retention and retail foot traffic. Additionally, Springbig’s
reporting, and analytics offerings deliver valuable insights that clients utilize to better understand their customer base, purchasing
habits and trends. For more information, visit https://springbig.com/.
Investor Relations Contact
Paul Sykes
Chief Financial Officer
Claire Bollettieri
VP of Investor Relations
ir@springbig.com
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