MIAMI, July 6, 2016 /PRNewswire/ -- Spanish
Broadcasting System (NASDAQ: SBSA), the largest publicly traded
Hispanic-controlled media and entertainment company in the United States, announced today that it has
entered into a strategic content development agreement with
Bunim/Murray Productions, a Banijay Group Company, to develop and
produce digital content optimized for LaMusica, SBS' online
destination and mobile app that uniquely serve the needs of
millions of young Latino smartphone users with the content they
love, when they want it – all at their fingertips.
The new programming, which will include music, lifestyle and
infotainment short-form content, will be available to the general
public as early as summer 2016. The video programming will
complement SBS's internally developed mobile video content efforts
currently underway and build on LaMusica's groundbreaking,
immersive music offering, which leverages SBS' group of 17 radio
stations, including the most listened to Latin radio stations in
the country: WSKQ LaMega in NYC, WXDJ El Zol in Miami, WMEG La Mega in Puerto Rico and KLAX La Raza in Los Angeles, among others, as well as SBS'
strong talent, recording artist and industry relationships.
LaMusica currently offers simulcasts of all of SBS's radio
stations, extensive curated playlists based on genre, moods,
activities and DJ selections, personalization tool My Radio, and
algorithmic playlists with access to over 23 million songs.
"We are very excited to work with Gabriela and the BMP team in
extending the rich and immersive mobile entertainment experience
delivered by LaMusica," commented Jesus
Lara, Executive Vice President, Digital Media Strategy, SBS
Inc. "In BMP we found a content development partner that clearly
understands our vision for LaMusica. This partnership will
allow us to accelerate the time to market for our highly
differentiated, next-generation release of LaMusica."
"We are thrilled to be working with Jesus and his team on
this very ambitious project," said Gabriela
Cocco-Sanchez, Vice President, BMP Latin. "Our content
focus is centered on optimizing for the mobile experience, and
together we will deliver engaging mobile-centric video content that
will further differentiate LaMusica from everything else currently
available to the Hispanic audience."
About Bunim/Murray Productions
Bunim/Murray Productions (BMP) is the leading producer of
innovative entertainment content. The Emmy Award-winning
company is widely credited with creating the reality television
genre with its hit series The Real World (31
seasons on MTV). BMP continued to innovate with the first
reality game show, Road Rules (MTV), in 1995; the
first reality sitcom, The Simple Life (E!), in
2003; and the first reality soap opera, Starting Over, in
2003. BMP's current programming includes Mariah's
World, I Am Cait, Keeping up with the
Kardashians, Rob & Chyna, Total Divas, Total Bellas
and Cosmo Life
(E!), The Real World and The
Challenge (MTV), Project
Runway and Project Runway All
Stars (Lifetime), Bad Girls
Club (Oxygen), Valerie's Home
Cooking (Food Network), Born This
Way (A&E), Gary Owen Family (BET) and Earth
Live (National Geographic). BMP has also produced films,
including They Call Us Monsters, Valentine
Road (HBO), Pedro (MTV) and the Emmy
Award-winning Autism: The Musical (HBO). BMP has
launched additional entities including BMP Films, BMP Digital and
BMP Latin. Based in Van Nuys, CA,
the company was founded in 1987 by Jonathan
Murray and the late Mary-Ellis
Bunim, who were inducted into the Television Academy's Hall
of Fame in 2012. The company joined Banijay Group in 2010.
About Banijay Group
Banijay Group is the world's largest independent content
creation Group for television and multimedia platforms. With
leading production entities in more than seventeen territories, the
Group is engaged in strategic partnerships with innovative creative
talent around the world.
The Group's growing library of formats and programming, as well
as acquired third-party content, totals more than 20,000 hours
spanning entertainment, factual, drama, factual entertainment, kids
and reality; and is licensed internationally by its global
distribution arm Zodiak Rights.
About Spanish Broadcasting System
Spanish Broadcasting System, Inc. owns and operates 17 radio
stations located in the top U.S. Hispanic markets of New York, Los
Angeles, Miami,
Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical,
Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin
Rhythmic format genres. SBS also operates AIRE Radio Networks, a
national radio platform which creates, distributes and markets
leading Spanish-language radio programming to over 100 affiliated
stations reaching 90% of the U.S. Hispanic audience. SBS also
owns MegaTV, a television operation with over-the-air, cable and
satellite distribution and affiliates throughout the U.S. and
Puerto Rico. SBS also produces
live concerts and events and owns multiple bilingual websites,
including www.LaMusica.com, an online destination and mobile app
providing content related to Latin music, entertainment, news and
culture. For more information, visit us online at
www.spanishbroadcasting.com.
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SOURCE Spanish Broadcasting System, Inc.