Trident Brands Incorporated Announces 1st Acquisition, Management Team and Board of Directors

TORONTO--(Marketwired - Apr 3, 2014) - Trident Brands Incorporated (OTCQB: TDNT) recently announced the installation of a management team. "With corporate structure completed and governance practices in place, we now have a foundation that allows Trident to transition into commercial operations. Today's announcement of its 1st acquisition and appointment of a veteran management group are the first key steps in establishing operations and achieving ambitious revenue goals," says Mark Holcombe, outgoing Chief Executive, now Chairman of the Board of Directors and Chairman of the Compensation Committee.

1st Acquisition Trident Brands is pleased to announce its 1st acquisition, Everlast Sports Nutrition. The preeminent brand in boxing since 1910, Everlast is a global leader in the design, manufacturing, licensing and marketing of authentic boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories. Everlast's products are sold to over 20,000 retail locations throughout the United States and Canada, including a variety of department stores, specialty stores, catalog operations, better mass merchandisers and online. In 2013 Everlast revenues grew to over $600 Million.

Trident's license agreement with Everlast World's Boxing Headquarters Corp., International Brand Management Limited enables it to introduce a portfolio of nutritional products in categories such as supplements and functional food products using this famous brand mark.

Management team and Board of Directors

Michael Browne was appointed as President. Mr. Browne is a sales and marketing professional with a leadership resume in industry-leading consumer products companies: Kellogg, Frito-Lay, Mars Inc. and Miller-Coors. He has over 25 years' business experience spanning both North American and international markets.

Mark Holcombe was appointed as Chairman of the Board of Directors and Chairman of the Compensation Committee. Mr. Holcombe has over 23 years of experience in Investment Banking. Mark is a Senior Advisor to IFG Capital Management, LLC based in NYC.

Donald MacPhee was appointed to the Company's Board of Directors, Chairman of the Audit Committee and member of the Corporate Governance Committee. Mr. MacPhee is partner and co-founder of Continental Ingredients (established1994) with over 30 years of experience in the food and beverage ingredient industry. Don will provide guidance to the Trident Board relating to product development, sourcing, and supply chain management.

Scott Chapman was appointed to the Company's Board of Directors, Chairman of the Corporate Governance Committee, member of the Audit Committee and member of the Compensation Committee. Mr. Chapman is an investment professional with over 20 years of experience in corporate finance, venture capital and financial markets. Scott has held senior positions with Verdmont Capital (Panama), Lines Overseas Management (Bermuda, Bahamas) and Midland Walwyn (Canada). 

Peter Salvo was appointed as Controller. Mr. Salvo is a professional accountant with over 20 years of experience in manufacturing, most notably in the automotive industry. Mr. Salvo received his CMA designation in 1985 and holds a BComm from McMaster University. He also has a DFA-Distinguished Financial Advisor designation-Tax Services Specialist. 

Trident Brands Incorporated is a business development company focused on identifying and building exceptional growth brands in dynamic consumer segments.

www.tridentbrands.com 

Trident Brands Incorporated 1-888-593-0181 info@tridentbrands.com

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