Brave Bison Group PLC Video marketing campaign for All Nippon Airways
October 11 2017 - 1:00AM
RNS Non-Regulatory
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Brave Bison Group PLC
11 October 2017
RNS Reach
Brave Bison produces first multi-influencer video marketing
campaign
for All Nippon Airways (ANA)
London, October 11th, 2017: Brave Bison, the independent digital
media and social video broadcaster, has won a competitive tender to
develop, create and produce All Nippon Airways' first
multi-influencer video marketing campaign.
Focusing in five core markets (South Korea, Hong Kong, Taiwan,
Indonesia and the Philippines), the campaign called Journey By
Design, is a multi-platform strategy designed to attract new
customers to the Asian region.
At the heart of the campaign are five influencers creating
videos and photo posts for YouTube and Instagram following an
invitation to experience Japan like never before. After
crowdsourcing cool travel tips from their fans, Kevin Hendrawan
(Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines),
KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan
to explore different parts of the country and take part in an
exciting Instagram challenge, all while filming a travel vlog to
sum up their amazing experience.
The campaign provided the perfect opportunity to showcase ANA's
extensive domestic network and highlight the benefits of flying
with this premium Japanese airline.
Masaru Watanabe, Manager, Marketing & Sales, Asia &
Oceania at ANA commented: "Working with Brave Bison has been a
great experience, from our first informal chat to the very
professional and insightful development of a campaign that hits all
our objectives. The result is an impactful campaign that we're
incredibly proud of."
David Nicholls, General Manager for APAC at Brave Bison
commented: "ANA's Journey By Design is a great example of a
campaign that plays to our core strengths - the creation of an
effective campaign idea; our Influencer Network in the region and
globally; and our experience of producing innovative, engaging
video content."
The creative process and project management was led by Debbie
Lin, Brand Solutions Manager, Asia at Brave Bison.
ends
For press enquiries please contact:
Elaine North
Tel: +44 (0)7836 372465
Email: elaine.north@bravebison.io
About Brave Bison
Brave Bison is an independent digital media and social video
broadcaster, proudly working with some of the biggest brands and
most followed YouTube and Facebook talent in the world. Clients
include P&G, Shell, PGA Tour, Paramount and Google.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
The business is based in two regions - Europe, with headquarters
in London; and APAC, with offices in Singapore.
This information is provided by RNS
The company news service from the London Stock Exchange
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October 11, 2017 02:00 ET (06:00 GMT)
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