Audiens Appoints Rob Sharland as Global Sales VP to Lead International Growth
September 05 2019 - 8:35AM
Business Wire
Sharland formerly served as Brand Media Director at
Dunnhumby
Audiens, the innovative Customer Data Platform, has named Rob
Sharland as VP Global Sales in a move to strengthen and accelerate
rapidly expanding international growth.
Sharland joins Audiens from Dunnhumby, the global Customer Data
Science company where he was Brand Media Director focused on media
agencies and client sales.
Audiens is increasingly chosen by multinational businesses to
consolidate and activate data across the company, ensuring they can
effectively communicate and engage with customers. Rob joins
Audiens to lead global business growth, focusing initially on UK
and European markets, before expanding his team worldwide.
“Rob’s extensive industry knowledge and experience, of both
client and agency sales in fast growing European markets, brings
much needed scale and momentum to our global business,” said
Marko Maras, Audiens founder and CEO.
Sharland’s appointment accelerates the international growth
plans started when Bango, the AIM-listed mobile commerce company,
acquired Audiens at the start of 2018. It follows announcements of
Experian and ING Bank as customers earlier in 2019.
“The way the Audiens CDP allows brands to understand and target
precise customer groups stands out in the MarTech space,” said
Sharland. “Their focus on delivering a powerfully simple
solution that can be activated without complex and costly IT
involvement, is something that resonates strongly across all
marketing teams. It enables them to revolutionize the way they use
their data to acquire and engage with customers. I am delighted to
be joining Audiens at this exciting time.”
Earlier in his career, Sharland was Client Partnership Director
for GroundTruth, the Global Location Technology Company where he
led partnerships with Publicis, DAN, IPG and Omnicom. He also
brings experience from inMobi, the world's leading mobile marketing
and advertising platform provider, and the Guardian where he was
their mobile agency specialist.
About Audiens
Audiens is a Customer Data Platform (CDP) that creates a
persistent, unified customer database that is used to improve the
performance of digital marketing campaigns. Data is onboarded from
multiple sources (website, mobile app, CRM), cleaned and combined
to create a single customer profile. This structured data is then
modelled to create advanced customer segments and transferred to
other marketing destinations. Audiens allows companies to publish
user segments privately or share them with other advertisers for
data monetization.
Founded in 2014, Audiens is now part of Bango PLC and operates
across Europe, US and Asia. For further information about Audiens
please visit www.audiens.com
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version on businesswire.com: https://www.businesswire.com/news/home/20190905005597/en/
Media contact Andy Bovingdon, VP New Business
andy@bango.com +44 7766 800105
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