Big Sofa Technologies Group PLC Agreement with Consumer Research Solutions Company
April 10 2017 - 1:00AM
RNS Non-Regulatory
TIDMBST
Big Sofa Technologies Group PLC
10 April 2017
Embargoed: 0700hrs 10 April 2017
Big Sofa Technologies Group plc
("Big Sofa" or the "Company")
Global Agreement with Leading Consumer Research Solutions
Provider
Big Sofa (AIM: BST), a fast-growing provider of video analytics
technology and services to brands and consumer insight agencies, is
pleased to announce that it has signed a Supplier Service Agreement
with Survey Sampling International ("SSI") (the "Agreement"), a
leading global provider of data solutions and technology for
consumer and business-to-business survey research. Under the
Agreement, Big Sofa will supply SSI with sophisticated video
capture and analytics technology and services for their digital
surveys.
SSI serves more than 3,500 brand and market research agency
clients and specialises in identifying market research participants
in over 90 countries via internet, telephone, mobile/wireless and
mixed-access offerings in support of over 40 million survey
completes a year. Big Sofa will support SSI's strategy to
incorporate open-ended video questions into surveys, allowing it
embed video capture technology into online and smartphone surveys
as well as analyse and manage the large volumes of content acquired
and thus add further value to clients through the application of
its powerful technology and deep consumer insight know how.
Simon Lidington, Chief Executive of Big Sofa, commented: "SSI -
like Big Sofa - recognises that video is the medium of the future
for capturing consumer data, whether through behaviours,
experiences or feelings. I believe we are ideally suited to support
their forward-thinking strategy with our capability to offer both
video capture technology and sophisticated analysis and reporting.
We are delighted to have a formal agreement with SSI and are
looking forward to working more closely with them."
Chris Fanning, President and Chief Executive Officer of SSI,
added: "We are pleased to be working with Big Sofa - a market
leader for enhanced data collection methods in video - as we strive
to provide customers with the best technology and services."
Enquiries
Big Sofa Technologies Group via Vigo Communications
plc
Simon Lidington, CEO
Matt Lynch, CSO
Joe MacCarthy, CFO via Vigo Communications
Big Sofa Technologies LLC
Steve Aukers, President & CEO
Kevin Dermody, COO
Sheri Lambert, CGO
+44 (0)20 3368
SPARK Advisory Partners (Nomad) 3554
Neil Baldwin / Mark Brady
+44 (0)20 7070
Hobart Capital Markets (Broker) 5656
Lee Richardson / Raju Haldankar
Vigo Communications (Financial +44 (0)20 7830
Public Relations) 9700
Jeremy Garcia / Ben Simons
/ Antonia Pollock
About Big Sofa Technologies Group plc
Big Sofa is a B2B technology business servicing the marketing
and consumer insight industries with video analytics.
Our software platform collates, analyses and organises large
volumes of raw/unstructured video content enabling companies to
perform detailed and sophisticated consumer insight analysis; and
make genuine use of their video content.
Until recently, video has been difficult and expensive to
capture, upload, store, manage and analyse as a consumer insight
tool. However, proliferation of smart phones has empowered
consumers to speak directly to brands resulting in an evolution of
consumer insight and data analytics techniques, with video emerging
as a key platform in a massive $33 billion consumer research
market.
Big Sofa's shares are admitted to trading on the London Stock
Exchange's AIM market under the ticker BST.L.
To find out more, visit www.bigsofa.co.uk.
Follow us on twitter at @bigsofatech
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END
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April 10, 2017 02:00 ET (06:00 GMT)
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