Big Sofa Technologies Group PLC Video Observer Contract with PepsiCo (1864B)
September 19 2018 - 1:01AM
UK Regulatory
TIDMBST
RNS Number : 1864B
Big Sofa Technologies Group PLC
19 September 2018
19 September 2018
Big Sofa Technologies Group plc
("Big Sofa" or the "Company")
Video Observer Contract with PepsiCo
3-month global project to capture and analyse real behaviour for
PepsiCo
Big Sofa (AIM:BST), a fast-growing international video analytics
provider to the consumer insight industry, has been awarded a
$350,000 global project by PepsiCo, the American food and beverage
multinational, for the deployment of Video Observer, the Company's
unique solution for analysing in-home and in-store behaviour at
scale. The project for PepsiCo, which was introduced to Big Sofa by
Ipsos, is expected to be completed by mid-November.
Big Sofa will utilise multiple capture solutions to observe
behaviour in households in different countries to gain greater
insight into food and beverage consumption in everyday life. The
project will capture raw, dynamic video and incorporate thousands
of data points, which Big Sofa's platform, employing a range of
artificial intelligence and human-led tools, will be able to
transform into meaningful and quantifiable data readily accessible
by the client.
The video captured will be streamed to Big Sofa's servers where
it is monitored and managed remotely by the Company. Using
proprietary technology, Big Sofa is able to obfuscate faces and
personal data in order to conform to data protection and compliance
restrictions.
Simon Lidington, Chief Executive Officer of Big Sofa,
commented:
"We are delighted to announce another commission for Video
Observer following our successful pilot with 84.51˚, the consumer
insights subsidiary of Kroger, the second largest retailer in the
world, earlier this year. Our work with PepsiCo, one of the world's
best-known food, snack and beverage multinationals, takes Big Sofa
into another sector where consumer insight can be transformed
through the capture and analysis of real behaviour.
We believe Big Sofa is the only video analytics company in the
world with the skills and technology to undertake a project of this
breadth. Our versatile analytics platform will enable the
extraction of information from the extensive video that we expect
to capture, transforming raw content into meaningful data, and
giving PepsiCo unprecedented insight into real consumption
behaviour."
Enquiries
Big Sofa Technologies Group plc via Vigo Communications
Simon Lidington, CEO
Matt Lynch, CSO
Joe MacCarthy, CFO
Arden Partners plc (Nominated Adviser
and Broker) +44 (0)20 7614 5900
Paul Shackleton / Ben Cryer
Vigo Communications (Financial Public
Relations) +44 (0)20 7390 0237
Ben Simons / Jeremy Garcia / Antonia
Pollock
About Big Sofa Technologies Group plc
Big Sofa is a B2B technology business providing the marketing
and consumer insight industries with video observation and
analytics services, as video emerges as a key platform in a massive
$40 billion consumer research market.
Our software platform collates, analyses and organises large
volumes of raw/unstructured video enabling our clients, which
include leading market research organisations and major household
brands, to perform detailed and sophisticated consumer insight
analysis; and make genuine use of video content.
Big Sofa deploys three product solutions: Video Observer, which
captures and analyses real-time behaviour using fixed and wearable
cameras in-home or in-store; Video Manager, which enables clients
to upload, store and manage video using Big Sofa's analytics
platform; and Video Stories, which enables clients to collect video
embedded in consumer insight surveys.
Big Sofa's shares are admitted to trading on the London Stock
Exchange's AIM market under the ticker BST.L.
To find out more, visit www.bigsofatech.com
Follow us on twitter at @bigsofatech
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END
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