Cobra Electronics' AURA(TM) Camera & Driving Hazard Database Now Available on Personal Navigation Systems
January 06 2010 - 4:00AM
PR Newswire (US)
Speed & Red Light Camera Alerts will be Available on
MOTONAV(TM) GPS Units CHICAGO, Jan. 6 /PRNewswire-FirstCall/ --
Cobra Electronics (NASDAQ:COBR) will provide its AURA Camera &
Driving Hazard Database on Motorola GPS navigation systems in North
America and throughout Europe. Cobra's exclusive AURA database will
provide speed and red light camera alerts on MOTONAV GPS devices
alerting drivers to thousands of driving threats that could cause
unintended traffic violations as well as accidents. (Logo:
http://www.newscom.com/cgi-bin/prnh/20100105/CG31354LOGO) This
announcement marks the first time consumer PNDs will feature speed
and red light camera detection, as well as known speed traps and
dangerous intersection alerts, standard on a GPS device. MOTONAV
units will ship preloaded with the AURA database. Consumers will
immediately be able to see the added benefits of having this aided
awareness while using their MOTONAV units. "We are proud that
Motorola chose Cobra as its partner," said Jim Bazet, Chairman and
CEO of Cobra Electronics. "AURA is a global database, maintained
and supported in Europe by our Performance Products Limited
subsidiary and in North America by Cobra." Cobra's AURA database
stores the GPS coordinates of speed and red-light cameras and
driving hazards. Users can access this database online and download
daily updates onto various devices. With dedicated professional
research teams working out of its Chicago world headquarters and in
its European office, Cobra has succeeded in developing a systematic
verification process to minimize false alerts and establish the
most dependable database on the market. In North America, Cobra
verifies 100 percent of the database's speed and red-light cameras
and dangerous intersections by communicating directly with
municipal police departments, traffic bureaus, state transportation
agencies and proprietary data partners to ensure that every single
alert is accurate. Cobra also works to ensure the most
comprehensive database of speed traps, accident hotspots, high-risk
zones, and congestion change cameras in North America and Europe.
The AURA Camera and Driving Hazard Database is updated daily and
available 24 hours a day, 7 days a week to its subscribers. For
more information about the AURA Camera & Driving Hazard
Database and other AURA-enabled products, visit
http://www.cobra.com/, follow Cobra on Twitter at
http://www.twitter.com/CobraElectronic or become a fan at
http://www.facebook.com/CobraElectronics. About Cobra Electronics
& Performance Products, Ltd. Cobra Electronics is a leading
global designer and marketer of communication and navigation
products, with a track record of delivering innovative and
award-winning products. Building upon its leadership position in
the GMRS/FRS two-way radio, radar detector and Citizens Band radio
industries, Cobra identified new growth opportunities and has
aggressively expanded into the marine market and has expanded its
European operations. The Consumer Electronics Association, Forbes
and Deloitte & Touche have all recognized Cobra for the
company's innovation and industry leadership. To learn more about
Cobra Electronics, please visit the Cobra site at
http://www.cobra.com/. Follow Cobra on Twitter at
http://www.twitter.com/CobraElectronic or become a fan at
http://www.facebook.com/CobraElectronics. Performance Products
Limited ("PPL"), a wholly owned subsidiary of Cobra Electronics, is
a consumer electronics manufacturer based in Runcorn, England.
Founded in 1995 as a manufacturer of radar detection systems, PPL
manufactures award-winning GPS locators, personal navigation
devices and safety alert systems and also maintains a proprietary,
downloadable database of speed camera locations. The company also
manufactures and markets GPS trackers under the My-Trak brand
covering personal, asset and marine tracking. PPL's products are
sold through mass merchandisers, catalog showrooms, automotive
retailers and dealerships, internet sites and a network of over 400
Diamond Dealers. For more information on PPL and its products,
please go to http://www.snooperuk.com/.
http://www.newscom.com/cgi-bin/prnh/20100105/CG31354LOGO
http://photoarchive.ap.org/ DATASOURCE: Cobra Electronics CONTACT:
Christopher Kooistra of Cobra Electronics, +1-773-804-6375, Web
Site: http://www.cobra.com/ http://www.snooperuk.com/
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