NORWALK, Conn., May 21, 2015 /PRNewswire/ -- Just in time
for Memorial Day weekend and the
impending Entourage movie opening on June 3, Johnnie Walker® Scotch whisky - together
with character Johnny Drama - has created a new animation to remind
people to get home safe from their festivities. The 60 second video
is part of the brand's partnership with Entourage, the
highly anticipated feature film from Warner Bros. Pictures, Home
Box Office and Ratpac-Dune Entertainment, and was scripted by
Entourage creator and writer Doug
Ellin and voiced by actor Kevin
Dillon.
"Whether out at a barbecue or at a bar with friends, the holiday
weekend provides a great opportunity to remind people they always
have options to plan a safe ride home," explains Dan Sanborn, VP of Influencer and Entertainment
Marketing for Diageo North America, Inc.
The responsible drinking spot is the second video released as
part of the Johnnie Walker and Entourage partnership. The
recent debut of "Johnny for Johnnie" – a short film written by
Doug Ellin, directed by
Entourage actor Kevin
Connolly, and starring Entourage actor Kevin Dillon – employs Johnny Drama as the new
face of the Johnnie Walker Scotch whisky brand. As such, it
was only fitting for Johnny "Drama" to deliver this sentiment in
his true, dramatic form: "Don't be a fu!*#ing idiot and get
yourself home safe!"
Cornerstone served as the lead creative agency for the Johnnie
Walker and Entourage partnership, overseeing the creation
and animation of the responsible drinking digital short. This
latest video continues the brand's long established commitment to
responsible drinking, including its global "Join the Pact" program
with McLaren Honda F1 Team which
asks consumers everywhere to pledge to designate a driver.
Fans 21 and older can view the video on the Johnnie Walker
YouTube page and follow @JohnnieWalkerUS on Facebook and Twitter,
and @JohnnieWalker on Instagram, for updates on the brand's
partnership with Entourage.
About Entourage
Entourage, the much-anticipated big-screen version of the
award-winning hit HBO series, reunites the show's original cast,
led by Kevin Connolly, Adrian Grenier, Kevin
Dillon, Jerry Ferrara and
Jeremy Piven. Entourage
creator Doug Ellin directed the
feature film from his own screenplay, story by Ellin &
Rob Weiss, based on characters
created by Ellin. Mark
Wahlberg, Stephen Levinson
and Ellin produced, with Wayne
Carmona serving as executive producer.
Warner Bros. Pictures presents, in association with Home Box
Office, in association with Ratpac-Dune Entertainment, a Closest to
the Hole Production, a Leverage Entertainment Production, a Doug
Ellin Film, Entourage. The film will be distributed
worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment
Company, and is set to open in theaters on June 3, 2015. Entourage has been
rated R by the MPAA. www.entouragemovie.com
About Johnnie Walker®:
Johnnie Walker is the world's number-one selling Scotch whisky
brand, representing the idea of personal progress for the many
people who enjoy it in more than 180 countries worldwide.
John Walker pioneered blending when
he founded the business in 1820 and never looked back, growing it
from a grocer's own Scotch whisky into a stylish, global
icon. It's that same forward-looking perspective that drives
the brand, and its consumers, today. The U.S. range of
award-winning whiskies includes Johnnie Walker® Red Label®, Johnnie
Walker® Black Label®, Johnnie Walker Double Black®, Johnnie Walker®
Gold Label Reserve®, Johnnie Walker Platinum Label® and Johnnie
Walker® Blue Label®. For more information visit
www.johnniewalker.com or follow us on Facebook and Twitter
@JohnnieWalkerUS. #KeepWalking
About Diageo
Diageo is a global leader in beverage alcohol, with an
outstanding collection of brands across spirits, wines and beer
categories. These brands include Johnnie Walker, Crown Royal,
J&B, Buchanan's and Windsor
whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain
Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people and its brands, visit
www.diageo.com. For Diageo's global resource that promotes
responsible drinking through the sharing of best practice tools,
information and initiatives, visit www.DRINKiQ.com.
Celebrating life, every day, everywhere.
Video - http://youtu.be/zAPDrI9uvsE
Logo -
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Photo - http://photos.prnewswire.com/prnh/20150521/217940
Photo - http://photos.prnewswire.com/prnh/20150521/217942
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SOURCE Johnnie Walker(R)