eServGlobal Limited eServGlobal launches customer adoption module
January 22 2016 - 1:00AM
RNS Non-Regulatory
TIDMESG
eServGlobal Limited
22 January 2016
eServGlobal Limited (eServGlobal or the "Company")
eServGlobal launches customer adoption module for mobile money
services
Free trial access of advanced customer adoption module for a
limited time
Paris: 22 January 2016
eServGlobal (LSE: ESG.L & ASX: ESV.AX), the provider of
end-to-end mobile financial services to emerging markets,
announced, at the Mobile Money Asia conference in Jakarta, the
launch of its Advanced Customer Adoption (ACA) module for mobile
money and recharge services.
As mobile money services continue to spread in emerging markets
around the world, service providers require the right tools to
address the challenges of encrouaging subscription and increasing
usage. The ACA module will form part of eServGlobal's comprehensive
mobile money solution, supporting deployments worldwide.
James Hume, CTO, eServGlobal, said, "As one of the most
experienced mobile money technology providers in the industry, we
draw on our on-the-ground expertise to continually enhance our
solutions with innovative features which adapt to real-world
requirements.
"The Advanced Customer Adoption Module is a vital tool to
address inactivity and support a healthy, growing, active mobile
financial ecosystem in an emerging market. The self-service
approach puts powerful promotions and segmentation tools at the
fingertips of service providers to allow rapid response and a
tailored outcome for each market."
Customer inactivity can plague mobile money deployment, posing
threats to the viability of the service. A survey by Industry body
CGAP found that "64% of mobile money managers indicated that less
than 30% of their registered users are active, and active rates of
less than 10% are not uncommon."[1]
An emerging trend from service providers is to harness the
potential of user stimulation, promotions and segmentation to
ensure the ongoing usage of mobile money services.
Telecommunication operators in particular are able to capitalise on
the extensive user data that exists within their network. Through
analysis of this data, using a tool such as the ACA module, it is
possible to build segmented lists of users for tailored
campaigns.
The self-service ACA module enables service providers to deliver
targeted, customised and timely promotions, and rewards, each with
a quick turnaround time to market. With a step-by-step approach to
launching a promotional campaign, service providers can simply
import or configure eligible customer lists, which will help drive
the right strategy to achieve the most effective results.
The ACA module can dramatically improve not only mobile money
adoption, but increase rates of continued activity, and promote a
loyal customer base which will assist with future marketing
strategies. The module natively interfaces with PayMobile,
eServGlobal's end-to-end solution for mobile money and mobile
financial services, offering the full spectrum of mobile wallet,
mobile commerce, recharge and agent management features.
To support the launch of this tool, eServGlobal is offering
interested service providers a trial access to the demo platform.
To register for trial access go to:
http://eservglobal.com/solutions/promotions/
About eServGlobal
eServGlobal (AIM:ESG, ASX:ESV) offers mobile money solutions
which put feature-rich services at the fingertips of users
worldwide, covering the full spectrum of mobile financial services,
mobile wallet, mobile commerce, recharge, promotions and agent
management features. eServGlobal invests heavily in product
development, using carrier-grade, next-generation technology and
aligning with the requirements of more than 65 customers in over 50
countries.
Together with MasterCard and BICS, eServGlobal is a joint
venture partner of the HomeSend global payment hub, a market
leading solution based on eServGlobal technology and enabling
cross-border money transfer between mobile money accounts, payment
cards, bank accounts or cash outlets from anywhere in the world
regardless of the users location.
eServGlobal also builds on its extensive experience in the telco
domain to offer a comprehensive suite of sophisticated, revenue
generating Value-Added Services to engage subscribers in a dynamic
manner.
eServGlobal has been a source of innovative solutions for mobile
and financial service providers for 30 years.
For further information, please contact:
eServGlobal www.eservglobal.com
Alison Cheek, Communications Manager T: +33 (0)1 4612 7746
Canaccord Genuity Limited (Nomad and Broker) www.canaccordgenuity.com
Simon Bridges / Cameron Duncan / Emma Gabriel T: +44 (0) 20 7523 8000
[1]
http://www.cgap.org/blog/lurking-challenge-activating-inactive-customer
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