COSTA MESA, Calif.,
Oct. 22, 2019 /PRNewswire/
-- Adweek's readers voted Experian as the top
advertising and marketing technology provider for media planning
and attribution. The recognition was part of Adweek's inaugural
Readers' Choice: Best of Tech awards, which asked readers to vote
on solutions providers across 24 advertising and marketing
technology categories.
"Effective media planning and measurement have become crucial
components of every marketing campaign, and more marketers
understand the priority," said Kevin
Dean, Experian's president and general manager of Marketing
Services, North America. "Our
recognition is a testament to our commitment to foster a culture of
continuous innovation, and provide our clients with advanced data
and analytical capabilities to plan and measure the success of
their campaigns and optimize future content—all leading toward less
wasted ad spend and a more relevant experience for consumers."
Experian offers a host of media planning, measurement and
response attribution solutions that allow marketers to gain
data-driven insights into their marketing performance. OmniImpact™
is Experian's powerful measurement solution that enables marketers
to quickly gain access to powerful insights that improve their
marketing strategy and influence future campaigns. In addition,
Experian offers solutions designed for specific industries, such as
OmniImpact for Automotive and OmniImpact for Financial
Services.
OmniImpact offers the following features:
- A progressive measurement strategy, meaning you can grow from
one solution to the next depending on your comfort level
- Both closed loop and multi-channel measurement for television,
digital, email and direct mail
- A rich interactive dashboard that allows you to export for your
own data analytics and modeling needs
- CMO Worthy reports that link actual sales to campaign viewing
data
- Experian's best-in-class data to add actionable insight to your
results
Additionally, OmniActivation Strategic Services provides
marketers with fully managed, data-driven digital campaigns across
online, mobile and social. The process begins with audience
segmentation and ends with post-campaign, closed-loop
measurement.
Learn more about Experian's suite of measurement solutions
including OmniImpact at
https://www.experian.com/marketing-services/targeting/marketing-measurement/marketing-campaign-measurement.html.
For information on OmniActivation Strategic Services, visit
https://www.experian.com/marketing-services/targeting/omnichannel-activation/digital-advertising-campaign.html.
About Experian
Experian is the world's leading global information services
company. During life's big moments — from buying a home or a car to
sending a child to college to growing a business by connecting with
new customers — we empower consumers and our clients to manage
their data with confidence. We help individuals to take financial
control and access financial services, businesses to make smarter
decisions and thrive, lenders to lend more responsibly, and
organizations to prevent identity fraud and crime.
We have 17,200 people operating across 44 countries, and every
day we're investing in new technologies, talented people and
innovation to help all our clients maximize every opportunity. We
are listed on the London Stock Exchange (EXPN) and are a
constituent of the FTSE 100 Index.
Learn more at www.experianplc.com or visit our global
content hub at our global news blog for the latest news and
insights from the Group.
Contacts:
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Kristie
Galvani
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Jordan
Takeyama
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Rubenstein Public
Relations
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Experian Public
Relations
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1 212 805
3005
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1 714 830
7561
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kgalvani@rubensteinpr.com
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jordan.takeyama@experian.com
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SOURCE Experian