OAK BROOK, Ill., July 18, 2016 /PRNewswire/ -- PureCircle,
the world's leading producer of high-purity stevia ingredients for
the global food and beverage industry, announced an additional
investment of $100 million in its
PureCircle Agronomy Program to support its goal of creating the
world's largest, natural stevia supply. This investment will focus
on expansion efforts to more than 15 growing regions around the
world and further development of the company's farming footprint
outside of China, which will
result in a 10,000 hectare pipeline that provides customers with
year-round access to the highest quality PureCircle stevia leaf
extract.
"This investment highlights our commitment to providing our
customers with the largest, natural supply of stevia leaf extract,"
said Jordi Ferre, PureCircle's Chief
Operating Officer. "We are diversifying the countries we grow in to
meet the needs of the food and beverage industry as the demand for
naturally grown stevia continues to rise. Our PureCircle Stevia
Agronomy Program has been the foundation for these expansion
efforts, supplying us with the knowledge we needed to take this
pivotal step towards year-round farming."
Investments in the PureCircle Stevia Agronomy Program are
focused in three areas:
- Scaling Naturally - Sustainable agricultural expansion
to more than 15 growing regions
- Research & Development - Breeding the best new
stevia varieties through traditional plant breeding methods, and
identifying optimal growing practices.
- Farmers – Training, planting materials and other support
to ensure the sustainable success of our farming partners
"These three areas really encompass how we approach growing
stevia," said Faith Son,
PureCircle's Vice President of Global Marketing and Innovation.
"There is real science behind how we grow the best tasting stevia
naturally and do it in a way that's sustainable and benefits
farmers and their communities. This investment allows us to stay at
the forefront of innovation and deliver great tasting products at a
scale that fits with the needs of global brands."
About PureCircle
PureCircle is the world's leading
producer of high-purity stevia ingredients for the global food and
beverage industry. Its mission is to encourage healthier diets
around the world through the supply of natural ingredients to the
global food and beverage industry. Its vision is to lead the global
expansion of stevia as the next mass volume, natural-origin
sweetener. PureCircle has offices around the world with the global
headquarters in Kuala Lumpur,
Malaysia. It was founded in 2002 and was incorporated into
PureCircle Limited in 2007. PureCircle's shares are listed on the
main market of the London Stock Exchange and trade under the ticker
symbol PURE. For more information,
visit: www.purecircle.com.
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SOURCE PureCircle