SAN JOSE, California,
June 29, 2017 /PRNewswire/ --
Partnership introduces AI
supported content authoring across SDL's
web content management portfolio
Acrolinx today announced it has enhanced SDL Web with its
advanced AI functionality, enabling SDL customers to optimize the
multilingual content creation process across all digital
channels.
By analyzing content for thousands of characteristics, Acrolinx
technology helps marketing teams create a powerful and consistent
brand voice across many languages. Included in SDL Web Experience
Manager - which allows writers to create and edit content for all
digital channels - the Acrolinx Sidebar feature suggests and allows
writers to make changes to content to ensure it follows corporate
guidelines on grammar, style, terminology, and tone of voice.
"We're extremely pleased to have extended our long standing
partnership with SDL to include SDL Web. We now cover SDL's entire
language, structured content, and web content management portfolio.
Acrolinx has already been integrated within SDL's translation
technology and SDL Knowledge Center," said Andrew Bredenkamp, Founder and CEO, Acrolinx.
"Acrolinx is an enterprise platform allowing customers to set goals
for terminology, style, and tone of voice. The platform then
provides guidance for the content contributors and governance for
the organization - generating scorecards and dashboards for all
your content."
"Content is today's currency for digital experiences (DX), and
speaking with a consistent yet locally relevant tone of voice and
in the right style is a direct reflection of your brand. Helping
both regular and occasional content contributors to adhere to
corporate guidelines is therefore of huge value to organizations
these days," said Thomas Labarthe,
EVP Business and Corporate Development at SDL. "The Acrolinx
solution and its AI supported features make it faster and easier
for editors to produce consistent, high-quality multilingual
content, ultimately supporting customer acquisition and
loyalty."
For more detail on the partnership, please visit our blog.
About Acrolinx
Acrolinx helps the world's greatest brands create amazing
content: on-brand, on-target, and at scale. Built on an advanced
linguistic analytics engine, Acrolinx actually "reads" your content
and guides writers to make it better. That's why companies, such as
Adobe, Boeing, Google, and Philips, use Acrolinx to create content
that's more engaging, enjoyable, and impactful. Learn more
at acrolinx.com.
About SDL
SDL (LSE: SDL) is the global innovator in language
translation technology, services and content management. Over the
past 25 years we've helped companies deliver transformative
business results by enabling powerful, nuanced digital experiences
with customers around the world. Are you in the know? Find out why
78 out of the top 100 global brands work with us at SDL.com and
follow us on Twitter, LinkedIn and Facebook.