SFX Screen Fx

RNS Number:0253X
Screen FX PLC
17 January 2006


17 January 2006




            Network launches in St. Ann's Shopping Centre in Harrow


ScreenFX plc, which offers digital screen advertising in shopping centres across
the UK, has today signed a long term agreement to add St. Ann's Harrow to its UK
network.


St. Ann's, which attracts some 230,000 shoppers weekly, will contribute to the
annual equivalent of 12 million to the ScreenFX national audience.  ScreenFX's
current audience stands at over 300 million from the network's presence in major
centres including MetroCentre in Gateshead; the Trafford Centre in the North
West and Lakeside in Essex.


A six-year exclusive agreement has been reached with St. Ann's managing agents
Jones, Laing, Lasalle for the installation and management of digital advertising
screens and touchscreens on the centre's malls.


David Clark, CEO of Screen FX, commented:


"We are very pleased to be adding St. Ann's shopping centre to our network which
underlines our commitment to working with the most prestigious UK shopping
centres.  It also signals to major consumer brands, their advertising agencies
and their media buyers that the ScreenFX audience continues to build significant
critical mass."


ENDS



For further information please contact:


ScreenFX plc
David Clark                                       Tel: 0161 428 5544


Citigate Dewe Rogerson
Patrick Toyne Sewell / Fiona Bradshaw            Tel: 020 7638 9571






Note to Editors


About ScreenFX plc



*          ScreenFX was listed on AIM in March 2004.



*          A ScreenFX installation consists of 63" plasma screens mounted and 17
" touch screens, sited at high traffic locations in the malls.



*          Screen content consists of an irresistible combination of big brand '
live-action' advertising, daily 'feel good' news up-dates and scrolling centre
management messaging.



*          All content is delivered remotely to each centre, and individually to
each screen, from the ScreenFX Media Centre in Cheshire.



*        As an innovative advertising channel the screens have proved to be
highly attractive to major brand advertisers such as Debenhams, Disney Home
Video, Lever Faberge, Sky, Switch Maestro, 3 Mobile, Vodafone and Levis.



*        The touch screens enable brands to give their promotions greater 'width
and depth' whilst also giving shoppers the facility of a store 'wayfinder' and
product category guide with digital voice enhancement.




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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