Naked Turns Black Friday Pink
November 26 2014 - 1:23PM
Business Wire
Naked Helps Raise Funds for Fashion Targets
Breast Cancer® (FTBC), a charitable initiative of the Council of
Fashion Designers of America/CFDA Foundation
Naked, a global lifestyle brand focused on innovative and
luxurious innerwear, will be launching a special “pink” campaign
for Black Friday benefitting Fashion Targets Breast Cancer® (FTBC),
a charitable initiative of the Council of Fashion Designers of
America/CFDA Foundation. The "Turn Black Friday Pink" campaign will
offer a $5 donation for purchases of two or more pairs of Naked
underwear bought online at http://www.thenakedshop.com on
November 30th, 2014.
CFDA Board Member and CEO of Naked Carole Hochman says,
“Naked is about empowering people in their daily lives. It is a
natural fit for us to support FTBC because this charity provides
meaningful help to all women concerned about breast cancer by
providing access to reliable health information and quality health
care.”
The “Turn Black Friday Pink" campaign will have updates
throughout the day via social media and the hashtags #FTBCx20 and
#NakedGetsPink.
This year marks the 20th Anniversary of FTBC. During this time
Fashion Targets Breast Cancer has become a recognized and important
charitable brand and has enjoyed a variety of successful
partnerships and associations.
ABOUT Naked
Naked was founded on one basic desire, to create a new standard
for how products worn close to the skin fit, feel and function.
Established in 2010, by Joel Primus in Vancouver, Naked has a
strong and growing footprint for its innovative and luxurious men’s
innerwear products in some of the best online and department stores
in North America. In 2014, renowned designer and sleepwear pioneer
Carole Hochman, joined Naked as Chief Executive Officer, Chief
Creative Officer and Chairwoman with the goal of growing Naked into
a global lifestyle brand. Naked is hard at work developing amazing
women’s intimate apparel, sleepwear and loungewear – the kind of
extraordinary products for which Carole Hochman has been admired
for years. These women’s collections will be introduced during
2015. Meanwhile, Naked is committed to constant innovation and
optimization of its men’s collections as well. In the future, Naked
plans to expand into other apparel and product categories that can
exemplify the mission of the brand, such as activewear, swimwear,
sportswear and more.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141126005727/en/
Media:The Bromley GroupNataly Blumberg,
212-696-1100nblumberg@tbg-world.com