- Hilton, Marriott, JetBlue, Delta and others
must work together to thwart the over the top threat
BOSTON, Jan. 29, 2015
/PRNewswire/ -- According to the App Overlap Report
Series published by the Strategy Analytics - Travel
Analytics - service, only 20% of those that use airline
applications also use hotel applications leading to bifurcated trip
planning.
Photo -
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According to the data gathered from the 1,500+ user US AppOptix
Android panel just 17% of travelers that used an airline app have
also used a hotel app. The overlap between these services is
considerably higher and the dynamic demonstrates a break in the
experience. Already struggling to win millennial mindshare airlines
and hotels are met with two other immediate threats. Itinerary
planning apps such as TripIt and Worldmate are quickly emulating
many of the unique features that hotel and airline apps offer to
provide the cohesive single-app experience hotel and airline apps
lack. Further, Google continues to release new service features
that further encroach on hotel and airline app relevance. Failure
to thwart these threats pose a risk to both earning loyalty and the
potential revenue stream apps may offer.
According to Joshua
Martin, Travel Analytics Research Service Director,
"There is no reason that travel companies – specifically hotels and
airlines – should not be partnering to better align their mobile
strategies, messaging and experiences. Partnering will create a
more cohesive experience that will limit the attractiveness for
consumers of using alternative services."
Barry Gilbert, Vice
President added, "We expect industry consolidation to continue as
evidenced by Expedia's acquisition of Travelocity. We have reported
on Travelocity's struggle to remain relevant to mobile and it
should be a warning that mobile is already a critical battleground
for travel."
The report series – which analyzes on-device competition of OTA,
airline and travel apps is now available.
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with
advisory services, consulting and actionable market intelligence
for emerging technology, mobile and wireless, digital consumer and
automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for
enterprise success. www.StrategyAnalytics.com
Primary
Contact
|
Joshua
Martin
|
+1-617-614-0770
|
jmartin@strategyanalytics.com
|
Secondary
Contact
|
Barry
Gilbert
|
+1-617-614-0701
|
bgilbert@strategyanalytics.com
|