Motorsport Network Acquires Sport Media Group for German Expansion
September 22 2017 - 11:38AM
Business Wire
- Motorsport-Total.com to become
Motorsport.com Germany
- Formel1.de becomes part of Motorsport
Network
- Motorsport Network to expand
Motorsport.tv into German market
Motorsport Network’s global expansion has continued with the
acquisition of Germany’s biggest motorsport digital media company -
sport media group GmbH, publisher of Germany’s leading websites and
apps, Formel1.de and Motorsport-Total.com.
This Smart News Release features multimedia.
View the full release here:
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Motorsport Network's global expansion has
continued with the acquisition of Germany's biggest motorsport
digital media company - sport media group GmbH, publisher of
Germany's leading websites and apps, Formel1.de and
Motorsport-Total.com. (Photo: Business Wire)
Motorsport Network made the acquisition by purchasing the
company from its current shareholders including German
publicly-traded technology and media company, SPORTTOTAL AG (ISIN:
DE000A1EMG56).
SPORTTOTAL AG CEO, Peter Lauterbach said the group will continue
to work closely with Motorsport Network.
“SPORTTOTAL AG and Motorsport Network have worked closely on a
number of projects in recent times and we’ll continue to do so in
the future,” Lauterbach said.
“We have a number of exciting opportunities ahead, not just in
online properties but working with Motorsport Network to expand the
footprint of Motorsport TV throughout Germany.”
The new expansion provides key benefits to the group and to the
extensive German motorsport fan-base - Motorsport Network expanding
its reach in this highly influential market and the German fans
gaining access to the group’s massive pool of international
content.
Motorsport.com and its parent company, Motorsport Network, have
experienced rapid growth in the past two years to become the
world’s largest independent automotive and motorsport-related
digital platform connecting hundreds of millions of people that
love motorsport and cars.
Germany is the home of some of the world’s leading automotive
manufacturers including the VW Group (VW, Audi, Bentley, Bugatti,
Lamborghini, Porsche, SEAT, Škoda, Ducati), BMW, Mercedes-Benz and
Opel.
It has three drivers represented in the Formula 1 World
Championship this year - including 2017 championship contender and
four-time championship winner Sebastian Vettel.
German brands dominated last year’s three major international
championships with Mercedes-Benz taking the F1 crown, Porsche
winning the FIA World Endurance Championship and Volkswagen
successful in the FIA World Rally Championship.
“Germany is a global automotive market leader with a massive
passion for motorsport,” said Colin Smith, CEO, Motorsport
Network.
“Our existing German edition of Motorsport.com will benefit
greatly with the acquisition by adding some of best German talent
in the sport to our team.
“In April of this year, Motorsport Network acquired Auto News
Medien GmbH with its range of publishing interests including the
leading German automotive website, Auto-News.de.
“We are set to launch a German edition of our automotive site
Motor1.com next month and will be expanding Motorsport.tv into the
region.”
The automotive industry in Germany is one of the largest
employers in the world's fourth largest economy and is its largest
industrial sector, with a turnover of EUR 404 billion in 2015.
“After two successful decades in the German-speaking market
I am very excited about joining forces with Motorsport Network
together with my great team,”
said Fabian Hust, founder of
Motorsport-Total.com.
“We’ll now be able to provide more news from around the
globe, showcase highly rated content such as Giorgio Piola's
F1 technical analysis and enhance our video offering through
expanding Motorsport.tv into Germany which will be a huge win
for our readers.
“I am amazed about Motorsport Network's family of experts
and its growth in the last two years. I am looking forward to
being part of it and to bring forward Motorsport Network's
portfolio of businesses in Germany.”
In total, Motorsport Network offers 28 global editions of
websites - also including automotive site, Motor1.com - social
media channels and magazines edited by local experts. The network
has more than 172 million monthly page views across 81 countries in
17 different languages.
Please click here for a PDF of this press release
About Motorsport Network
Motorsport Network connects hundreds of millions of people who
love motorsport and cars. Our technology and distinct brands
distinguish our unique content and services to help us engage
motorsport and auto fans in their native languages. We connect this
universe with television, digital content, live events, e-commerce,
gaming and social networking to unify people with a passion for all
things automotive. As a global digital media company, we are your
gateway to the world of motorsport and cars.
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Motorsport NetworkPaul Ryan, 1-678-561-7722Communications
Managerpaul.ryan@motorsport.com