BEIJING, July 22, 2019 /PRNewswire/ -- Yili Group (SHA:
600887), Asia's largest dairy
firm, launched their first Mocha Coffee Ice Cream in Indonesia recently, marking a new milestone in
expansion for one of China's most
recognised dairy brands. The mocha-flavour ice-cream, a product
under the Joyday brand, features a unique recipe created especially
for the market with a stronger aroma and level of sweetness.
The product was created following insight gained from Yili's
marketing research team, who found that strong-flavoured,
small-portioned and affordable products are most popular amongst
Indonesian consumers. In contrast to the current product lines in
the local market, the ice-cream products stand out with their
exquisite packaging and 11 different flavours, including mint,
blueberry and sweet-corn flavour, with durian and mango flavour to
be introduced soon.
Yili also found that the supply of yoghurt in Southeast Asia is constrained by the high cost
of cold chain logistics and raw milk supply issues. To combat
supply chain issues, Yili make use of a unique lactic acid
bacteria species developed by Agricultural University of
Athens for the launch of their yoghurt, Ambrosial,
which combined with Yili's advanced manufacturing and packing
technology to provide the first PET-bottled room tempreture
yoghurt. In addition, the protein content is 35% higher than
average yoghurt products, according to Yili Innovation Centre.
"We are delighted to see the successful launch of our products
in Southeast Asia markets. We owe
our sincerest thanks to the joint efforts of our R&D centres
across the globe," said Yipeng
Zhang, Vice President of Yili Group. "Yili has always been
open and cooperative in the process of internationalisation. Yili
is hoping to drive the global dairy industry further with our
innovative capability and global resources," Zhang added.
Yili has established an extensive R&D network aimed at
continuously promoting and integrating the use of global resources.
In Europe, Yili partnered with the
University of Wageningen in the
Netherlands to establish the Yili European Innovation
Center. In North America, Yili
implemented the "SINO-U.S. Food Wisdom Valley" with the top
universities and scientific research institutions in the United States. In Oceania, Yili invested
RMB three billion (USD 437 million) to build the "Yili Group Oceania
Production Base", one of the most extensive integrated dairy
production base in the world, covering production, processing,
R&D, and packaging.
In the years ahead, Yili aims to become the world's most trusted
health food provider.
About Yili
Beginning in 1956, Yili Group has been the largest dairy
producer in China with over 60
years developmet. Now Yili ranks first in Asia according to the 2018 Rabobank "Global
Dairy Top 20". Yili was awarded "China's best practices of Achieving the
Sustainable Development Goals (SDGs)" by the UN Global Compact, the
world's largest corporate sustainability initiative in 2017, and
ranks third in "Top 50 Most Valuable Food Brands in the World" by
Brand Finance in 2019.
Photo - https://mma.prnewswire.com/media/950003/Yili.jpg