CHICAGO, Dec. 14, 2021 /PRNewswire/ -- The Jel Sert
Company ("Jel Sert"), one of the world's leading manufacturers of
powdered drink mixes, dessert mixes, and freezer bars, announced
today that Kate Howard has joined
Jel Sert's Executive Sales Leadership Team as its Vice President of
National Accounts. Ms. Howard will be instrumental in Jel Sert's
plan for growth by overseeing sales planning and innovation,
expanding strategic partnerships, and strengthening customer
relationships. Joseph Bouma has been
promoted to Executive Vice President of Sales, leading the sales
organization, as Jel Sert launches its next phase of growth in the
powdered soft drink, desserts mixes, and freezer bar
categories.
Ms. Howard has over 15 years of sales experience in the consumer
packaged goods industry, driving significant results in various
areas including strategic partnerships, supply chain
efficiency, customer and shopper marketing campaigns, and
innovative merchandising events. She comes to Jel Sert from Bush
Brothers & Company, where she oversaw Walmart, Kroger,
SuperValu, Target, and Sam's in various sales roles. Prior to that,
she held various positions at ConAgra laying the foundation for her
breadth of customer expertise.
Ken Wegner, President of The Jel
Sert Company, said, "Kate's proven success at driving growth comes
from her breadth of customer knowledge coupled with her experience
leading sales campaigns for highly recognizable and respected
national accounts. She has the valuable experience Jel Sert needs
to lead its National Accounts sales effort and ensure its key
products are well-positioned for growth. We look forward to
welcoming her to the team."
"I am thrilled to be joining The Jel Sert Company and have
enjoyed following its fun portfolio of brands in the industry,"
says Ms. Howard. "As a family-owned company, Jel Sert has an
authentic culture that aligns with my values, and its position as
an innovative industry leader fuels excitement for the growing
freezer bar and powdered drink segments. I cannot wait to serve and
support the team at Jel Sert."
As an established, large-scale manufacturer with a national
distributor footprint, Jel Sert continues to fortify its sales
organization by promoting Joseph
Bouma to Executive Vice President of Sales. A
customer-focused, energetic sales leader with over 20 years of
experience in consumer-packaged goods, Mr. Bouma has a proven track
record of profit improvement and increased sales through strategic
planning, retail execution, and partnership development. Together,
Ms. Howard and Mr. Bouma bring nearly 40 years of complementary
experience to lead the next evolution of Jel Sert.
About The Jel Sert Company
The Jel Sert Company is a
family-owned business that's been at the forefront of innovation in
the food and beverage industry since 1926. For nearly a century,
generations of families have enjoyed Jel Sert's products, including
dessert mixes, drink mixes and freezer bars. The Jel Sert Company's
products are made exclusively in West
Chicago, Illinois, with over 1,000 employees sharing the
company's passion for creating high-quality, high-value products.
For more information, visit www.jelsert.com.
CONTACT: Kyle Harrington,
kharrington@jelsert.com
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SOURCE Jel Sert