Partnership Strengthens Best In-Class Audience Targeting and
Measurement Solutions for Marketers in Cookie-less Future
NEW
YORK AND SAN
ANTONIO, April 16, 2024 /PRNewswire-PRWeb/ --
Cadent, the largest independent solutions provider for converged TV
advertising, today announced a partnership with Stirista, the
leading provider of data-driven marketing solutions. The agreement
combines the power of Cadent Aperture Platform, the company's
end-to-end advanced TV platform, with Stirista's holistic
identity-driven marketing solutions to provide brand marketers with
access to a broad range of data insights, including demographic,
lifestyle, purchase intent and B2B audiences. As part of the
partnership, Cadent will integrate Stirista's audience data into
its data marketplace to allow targeting across linear, addressable,
digital and CTV.
"Cadent is excited to partner with Stirista
to provide marketers with the right data on the right path with the
right insights - combined with both companies' best-in-class
audience targeting and measurement solutions" -Cadent VP of
Business Development Jason Attanasio
"Cadent is excited to partner with Stirista to provide marketers
with the right data on the right path with the right insights -
combined with both companies' best-in-class audience targeting and
measurement solutions," said Jason
Attanasio, VP, Business Development at Cadent. "Similar to
Stirista, Cadent has never relied on cookies. As the industry
continues to move towards a cookie-less future, both our companies
are at the forefront of this movement. We're here to help marketers
connect with consumers, especially as they continue to diversify
how and where they consume content, resulting in a real need in the
market to streamline the buying and selling of TV, video, and
digital media."
Added Stirista Senior Director of Media Sales Steve Karas, "Our goal is to help our customers
harness their 1st party data and create actionable insights and
strategies, which can be activated across email, digital and CTV.
By joining forces with Cadent, we're excited to offer another
avenue in providing our customers with actionable insights and
omnichannel marketing solutions that help increase brand loyalty
and to acquire new customers."
To learn more, please visit https://cadent.tv/.
About Cadent
Cadent connects the TV advertising ecosystem. We help advertisers
and publishers identify and understand audiences, activate
campaigns, and measure what matters – across any TV content or
device. Aperture, our converged TV platform, simplifies
cross-screen advertising through a streamlined workflow that brings
together identity, data, and inventory with hundreds of integrated
partners. For more information, visit cadent.tv.
About Stirista
Stirista is a data-driven marketing technology provider that
combines the power of authoritative identity data with the
execution of omnichannel marketing. Through its data and
customer-centric approach, Stirista is helping Fortune 500 and
mid-market brands increase brand loyalty and acquire new customers.
Stirista's privacy compliant data insights helps clients interact
with customers and prospects via digital, email and social
channels. For more information, please visit
http://www.stirista.com.
Media Contact
Jennifer Qotb, Young & Associates PR for Stirista,
301-461-7062, jennifermq@yapr.com, www.stirista.com
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SOURCE Stirista