Button surpasses $1B in commerce driven per month as Publishers
platform fuels unprecedented growth for companies focused on a
commerce powered internet
MIAMI, April 17,
2024 /PRNewswire/ -- Button, the AI powered commerce
optimization platform, announced today Button for Publishers, which
enables Publishers to maximize revenue from their commerce
partnerships. Button's suite of commerce optimization solutions now
provides publishers a groundbreaking AI-powered tool that
identifies the best path to purchase for the traffic they send to
retailers.
Utilizing patent pending AI for conversion tuning, Button
seamlessly integrates into existing publisher and retailer
relationships to maximize the yield seen from commerce traffic by
identifying the best path to conversion. For publishers, there is
no need to change partnership structure or migrate relationships.
Button for Publishers can be leveraged using existing relationships
with retailers and affiliate networks and instantly recognize the
value of the Button technology.
Combining AI, reinforcement learning, route optimization, and
mobile deep-linking techniques, Button's solution drives 40% lift
consistently from open web traffic and 100% lift from social
traffic. This solution increases buyer conversion by identifying
where broken user experiences and attribution failures exist, and
routes consumers down optimal purchase paths through constant
testing of various conversion flows.
"Button helped us optimize mobile commerce traffic which has led
to growth in revenue and improved customer experiences. Notably,
the Button team have been wonderful partners to work with on this.
Implementation work like this has a tendency to be slow moving and
complicated, but the Button team moved fast with us, helped us QA
quickly and effectively, and have been overall ideal partners to
work with. Button's solution and partnership is an absolute
win-win-win all around!" said Becca
Maier, VP of Commerce at Buzzfeed.
Button for Publishers can be implemented with a low code
approach and provides publishers insight into performance in their
existing dashboards to verify the impact and performance.
"At Button, we're committed to supporting the internet of the
future - an internet powered by commerce and commerce focused
business models," said Michael
Jaconi, CEO and Co-Founder of Button. "Unveiling Button for
Publishers is a major step in that direction as publishers are
seeking ways to drive more value and more revenue from their
traffic in the ever-increasing challenges of the digital
landscape."
For more information, visit usebutton.com/for-publishers.
About Button
Button, the AI-powered commerce
optimization platform specializing in Conversion
Tuning™ to convert standard affiliate and creator
traffic into AI-optimized customer journeys, has surpassed
$10B in mobile commerce driven
through its platform. Combining AI, reinforcement learning, route
optimization, and mobile deep-linking techniques, Button's solution
increases revenue for customers by ensuring each link and commerce
journey is treated uniquely. With over 400 operating system
versions, 60 different mobile browsers, over 5,000 mobile apps, and
172 countries driving traffic through Button each day, every tap
demands unique treatment, and Button is the only platform built to
increase the value of every commerce journey.
Founded in 2014, Button has won a 'best place to work' award
every year since its founding, and has raised more than
$65M in venture capital from
Greycroft, Redpoint, Norwest, Icon Ventures, and Capital One.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/buttons-commerce-optimization-platform-launches-button-for-publishers-302119089.html
SOURCE BUTTON