Well-rounded Team of Investors &
Advisors Includes NBA Phoenix Suns Starter Grayson Allen and
Current and Former Executive Leaders from Gaming, Finance and Media
Powerhouses Such as VaynerSports, EA Sports, FaZe Clan, NewEdge
Wealth, Psalion and Others
Top Tier Authentics (TTA), transforming how brands, athletes and
artists authenticate products and create new consumer experiences,
has unveiled its inaugural advisory board. The board comprises
world-class athletes and visionary business executives behind
leading companies, major deals and breakthrough innovations in
sports, gaming, entertainment and emerging tech.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240417540613/en/
Upper row from left to right: Timothy
Enneking, Patrick Dwyer, Shmuel Farhi, Mark Lieberman, and Greg
Selkoe; Bottom row from left to right: Grayson Allen, Darren
Glover, TTA Co-Founder Dima Azarenko, Chris Ko, and TTA Co-Founder
Andrew Rosen. (Graphic: Business Wire)
TTA developed the world’s first Experiential Authenticity
Platform, enabling instant verification of products, artworks, and
collectibles, along with immersive digital experiences, exclusive
benefits, and interactive features. Since its inception in May
2023, TTA has already collaborated with top artists, brands and
athletes, including the 2023 NCAA national championship University
of Michigan Wolverines team, University of Georgia Bulldogs,
University of Tennessee Volunteers, undefeated UFC lightweight
champion Khabib Nurmagomedov and viral golf artist Coach Rusty.
The board will help TTA further expand its platform into new
markets, with members including:
- Grayson Allen is an investor and advisor for TTA and an
NBA star currently playing as the starting shooting guard for the
Phoenix Suns. He ranks as one of the best players for Duke
University’s Blue Devils and was key to the team’s 2015
championship win.
- Patrick Dwyer, with over 30 years’ experience, has been
honored as a top financial advisor by Forbes, Barron’s and the
Financial Times. He’s served as the Managing Director for the
Silicon Valley Bank and is Managing Director of NewEdge
Wealth.
- Timothy Enneking boasts 30 years in finance and
operations management, with extensive startup and M&A
experience, completing over 70 transactions totaling $20B. He is
Managing Partner, Psalion; CIO, Mana Companies Asset Mgt; CEO,
Presearch; and Managing Director, Digital Capital Mgt.
- Darren Glover is a marketing and brand-building
innovator working with professional athletes, Fortune 500 consumer
brands, live streaming platforms, gaming publishers, and gaming
content creators. He is an investor and advisor for TTA and VP of
gaming at VaynerSports, where his clients include pro-gamers Bugha,
Clix and Brycent.
- Chris Ko brings decades of experience in the interactive
entertainment sector, including serving as the VP and General
Manager of EA Sports Mobile and EA Racing Mobile. He also
successfully ran the development and growth of several F2P gaming
companies.
- Mark Lieberman, an experienced media and tech operations
expert, has acted as Assistant Secretary of Technology at the US
Commerce Department under George H.W. Bush, and led companies like
Viamedia, Placemedia, Rightster and TRA, Inc. He holds leadership
and advisory roles at Recurrent Ventures and Blackstone.
- Greg Selkoe is an American Entrepreneur who founded the
e-commerce and retail company Karmaloop and served as PreZident of
FaZe Clan. He is an alum of Y Combinator, one of the world’s most
respected and competitive startup incubators and serves as CEO and
Co-Founder of XSET.
- Shmuel Farhi founded Farhi Holdings Corporation, one of
Ontario, Canada’s most influential real estate development firms.
His innovative approach has transformed millions of square feet
into thriving commercial, residential, and hospitality spaces.
Board of Advisor Quotes:
Grayson Allen: “Top Tier Authentics offers athletes a
powerful way to connect with fans while unlocking a new and better
way to monetize their name, image and likeness – whether that’s
selling gear, memorabilia or merchandise. It’s the perfect platform
to build a personal brand. Every athlete – collegiate, professional
or beyond – should be working with TTA.”
Patrick Dwyer: “TTA is redefining consumer engagement and
trust. It’s the future of authenticity and interactive engagement –
bridging the physical world with one-of-a-kind digital experiences.
Importantly, it unlocks powerful new consumer insights that can’t
be found anywhere else.”
Timothy Enneking: “I have always been a staunch advocate
for the transformative power of promising new technology. Top Tier
Authentics has delivered exactly that – re-imagining what it means
to use and engage with the products you buy or the items you
collect and share. It’s an experience everyone will enjoy.”
Darren Glover: “TTA’s platform is the perfect brand
building tool for athletes, content creators and consumer brands
alike. It transforms every interaction into a gateway to dynamic,
immersive worlds where communities thrive on interaction,
competition, and shared achievements.”
Chris Ko: “Consumer expectations are changing, and every
brand needs to rethink how they’re driving engagement, interaction
and excitement. Harnessing these elements, TTA seamlessly
integrates products, artwork, and collectibles with live operations
and events. They can equip and update any item with new digital
experiences that captivate consumers and keep them coming back for
more.”
Mark Lieberman: “This industry is ripe for disruption,
and TTA has proven that consumers want more from their purchases –
whether that’s sports memorabilia, art, or name-brand products.
Their turn-key platform, and the experience it provides, creates
new and incremental value for all stakeholders.”
Greg Selkoe: “Top Tier Authentics’ solution isn’t just
about verifying what’s real; it establishes deeper connections and
trust between brands and consumers. It’s what every product and
retailer needs in today’s rapidly evolving digital age.”
Shmuel Farhi: “To succeed as an entrepreneur and real
estate developer, I’ve often focused on reinventing spaces for
enhanced community engagement, efficiency, and local economic
impact. Similarly, Top Tier Authentics innovates the consumer
experience, forging new paths for connection, interaction, and
business opportunities.”
About Top Tier
Authentics
Top Tier Authentics (TTA) has developed the world’s first
Experiential Authenticity Platform, enabling instant verification
of any product, artwork or collectible while powering new and
immersive digital experiences, unique benefits, and interactive
features.
The simple, turn-key solution can increase the value and enhance
the experience of any item – or event – while empowering brands and
individuals to connect with consumers, collectors and fans on a
deeper level. TTA’s end-to-end platform also enables robust
behavioral analytics from every touchpoint to identify key trends
and opportunities.
Consumers enjoy an entirely new way to interact with their
favorite brands, athletes and artists. This includes
behind-the-scenes videos captured in the moment – such as when the
signing occurred, the creation of the art, or the story behind the
brand, artist or athlete – as well as personalized content,
redeemable offers, and exclusive access to community events and
activations. TTA gives each product and experience a one-of-a-kind
and engaging life of its own, to share with friends and other
collectors who hold similar treasures.
To shop the memorabilia collections, visit the TTA Amazon brand
store at www.amazon.com/tta.
Learn more about TTA’s services and technology at
https://www.toptierauth.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240417540613/en/
For more information contact:
Robert Brownlie Bob Gold & Associates 310-320-2010
TTA@bobgoldpr.com