New Line of Clothing Features Vintage-Inspired
Logos from Throughout Retailer's 100-Year History
OAK
BROOK, Ill., April 18,
2024 /PRNewswire/ -- Ace Hardware, the world's
largest retailer-owned hardware cooperative, announced today the
launch of Vintage Threads™ – collection of high-quality
shirts and hats that feature historic logos from Ace Hardware's
history, some dating back to the company's founding in 1924. The
new product line is part of the retailer's 100-year anniversary
celebrations taking place this year.
"We are proud to introduce this line of apparel that honors the
legacy of Ace Hardware," said Kim
Lefko, Chief Marketing Officer for Ace Hardware. "Vintage
Threads™ is a tribute to the dedication of the families who operate
more than 5,000 locally owned Ace stores that serve communities
across the United States. With Ace hitting our 100-year
milestone in 2024, it seemed like the perfect time to look back at
the long history of Ace and offer a collection of apparel that
encapsulates its heritage."
To create the line of vintage-inspired apparel items, Ace
Hardware partnered American Needle, another historic Chicago company. Vintage Threads™ includes an
assortment of high-quality shirts, all made from 100% organic
cotton, plus baseball caps and knit hats. Much like the logos, the
designs and materials all have a stylish, retro look that feels
worn-in and comfortable. The historic logos featured in the
collection hint at the company's origins in Chicago 100 years ago. One of the early Ace
logos features a vintage plane, drawing inspiration from the name
"Ace" which was coined to pay tribute to the Flying Aces of World
War I.
The Vintage Threads apparel collection launched in April, and
the line will continue to grow with additional designs and pieces
planned. Items will be available nationally at participating Ace
Hardware stores and online at AceHardware.com, as well as
other national retailers like Urban Outfitters, Lids, Tillys,
Fanatics, and more. Prices will vary by retailer.
Customers can also check out a select variety of Vintage
Threads™ items at official Ace Hardware BBQ Parties throughout the
summer, including Ace Hardware's 100th Anniversary Block
Party on Saturday, June 29.
About Ace Hardware
Ace Hardware is the largest
retailer-owned hardware cooperative in the world with over 5,800
locally owned and operated hardware stores in approximately 60
countries. Headquartered in Oak
Brook, Ill., Ace and its subsidiaries operate an expansive
network of distribution centers in the U.S. and have distribution
capabilities in Ningbo, China;
Cuautitlán Izcalli, Mexico. Ace also owns Ace Hardware Home
Services, a collection of local service companies with experienced
professionals dedicated to helping homeowners complete home
maintenance tasks. Since 1924, Ace has become a part of local
communities around the world and known as the place with the
Helpful Hardware Folks. For more information,
visit acehardware.com or newsroom.acehardware.com.
Media Contact: media@acehardware.com
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SOURCE Ace Hardware Corporation