WASHINGTON, April 18,
2024 /PRNewswire/ -- EARTHDAY.ORG, the
global force behind Earth Day, is partnering with the Out of Home
Advertising Association of America (OAAA), the leading trade group
representing the entire out of home (OOH) advertising
industry, for the sixth year in a row! OAAA and their
membership are supporting the launch of a national (OOH) campaign
to help shine a light on the dangers of plastics to human
health.
The EARTHDAY.ORG Theme for 2024 is PLANET VS PLASTICS and
has been driving home the message that plastics are not inert.
Research is finding that plastics break down into tiny fragments
called microplastics, which leach out toxic plastic chemicals. They
are both associated with a wide range of human health issues from
Alzheimer's to strokes to male infertility to obesity.
"Plastics in one form or another have contaminated our soil, our
air and our water," said Kathleen
Rogers, the President of EARTHDAY.ORG. "Plastics are in our
food chain and by default, inside all of us, and we are inhaling
them in from the air we breathe. It's important that the public
knows this – and that we bring this crucial issue to the forefront
of consumers' minds."
Babies seem the most at risk with evidence microplastics can
interrupt maternal-fetal communication and potentially damage DNA.
Reports have linked microplastics to autism and other
endocrine disruption issues which can amongst other things manifest
as early onset puberty, as well as association with some cancers,
including in the prostate gland of fetuses.
"Helping to drive awareness around this important and widespread
issue is what out of home is made for – delivering
larger-than-life impact and engagement with the masses. These
are big problems to solve, and we need to harness big, bold
storytelling to help solve them," said Anna
Bager, President and CEO, OAAA.
Media partners can download the creative here.
"This incredible campaign devised by our friends at the
creative agency Extra Credit Projects and supported by
OAAA, is about alerting the public to the dangers of plastics
and their additive chemicals. It is forthright because EARTHDAY.ORG
believes that the plastic industry doesn't give a fork about the
planet," said Tom Cosgrove, Chief
Creative and Content Officer for EARTHDAY.ORG.
To help generate even more awareness, share pictures of our
creative, tag EARTHDAY.ORG, OAAA, and use the hashtag
#PlanetvsPlastics.
About EARTHDAY.ORG: EARTHDAY.ORG's founders created and
organized the very first Earth Day on April
22, 1970. Since then, EARTHDAY.ORG has mobilized over 1
billion people annually on Earth Day, and every other day, to
protect the planet. EARTHDAY.ORG's mission is to diversify,
educate, and activate the environmental movement worldwide.
EARTHDAY.ORG is the world's largest recruiter to the environmental
movement, working with more than 150,000 partners in nearly 192
countries to build environmental democracy. Learn more at
EARTHDAY.ORG. It's not a day, it's a movement.
For Media Inquiries: On how plastic harms human health
& loads more.
Sarah Davies,
davies@earthday.org, +1 240 463 1341
About OAAA
The Out of Home Advertising Association of America (OAAA) is the
national trade association for the entire out of home (OOH)
advertising industry. OAAA represents over 800 members, including
leading media companies, advertisers, agencies, ad-tech providers,
and suppliers. OOH media includes billboards, street furniture,
transit, place-based media, and digital formats (DOOH) across every
sector of the channel. OAAA is the unifying voice for the industry,
the authoritative thought leader, and the passionate advocate for
advancing OOH advertising in the United
States. The legislative unit of OAAA advocates for the
responsible growth of OOH with federal, state, and local
governments. OAAA-member media companies donate over $500 million annually in public service
advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. To learn more, visit
oaaa.org.
For Media Inquiries: On OOH's role in this campaign and
OAAA's partnership with EARTHDAY - Christine Galetto,
christine@digennaro-usa.com
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SOURCE EARTHDAY.ORG