Avia Focuses on Community Feedback and Gaming
Preferences to Drive Mobile Gaming Forward in 2024
SAN
MATEO, Calif., April 23,
2024 /PRNewswire/ -- Taking the time to garner
customer feedback is crucial for a company's growth and success. In
preparation for the second half of 2024 and to address the changing
player landscape, Avia, creator of the award-winning "Bingo Tour''
and "Solitaire Clash" apps, and Pocket7Games social competition
platform, surveyed 10,000 of its mobile gaming users to better
understand current player behaviors and preferences and gain
feedback on user experience. In an industry that isn't showing any
signs of slow-down, nearly 60% of Avia survey respondents are
playing mobile games for a minimum of one hour a day and over 70%
prefer card games.
Surveying 10,000 mobile gamers, Avia
focuses on feedback and gaming preferences to drive mobile gaming
forward in 2024.
"Avia users are fundamental to our success," said Ping Wang, vice president of marketing, Avia.
"We remain focused on delivering the best mobile gaming experience
and our users' feedback helps us enhance and adapt gameplay and
ensure players are receiving high-quality support when needed."
Nearly 70% of survey respondents rated Avia gaming mechanics as
easy or very easy to learn and less than 5% crave more from current
Avia game titles. While over 65% of respondents may recommend Avia,
there is always room to grow. To continue to improve and support
positive mobile gaming experiences, Avia is focusing on several
areas in 2024, including listening, learning and adapting.
- Listening to the Community: Listening is a powerful tool
when it comes to discovering ways to improve and enhance product
and customer experiences. As part of an ongoing commitment to
player satisfaction, Avia has a dedicated research team whose role
is to survey and interview players, analyze data, identify problems
and implement user feedback. Based on the recent survey, fewer than
7% of respondents were less than satisfied with Avia support
options, underscoring the team's efforts to resolve player-reported
issues promptly. Over the past year Avia concentrated efforts on
enhancing support and providing more resources for players to
advance gameplay with access to tutorials and guides, and simple
connection to customer support, available 24/7 here.
- Learning from the Community: Negative feedback may feel
discouraging, but the insight can be a valuable tool to learn
from. Over 55% of the player community surveyed choose to play Avia
game titles for the rewards and prizes, underscoring the importance
of making player winnings easy to obtain. Recognizing the
importance of transactions, Avia has implemented a safe and
regulated process for withdrawing prizes by simply tapping on the
"Withdraw/Withdrawal" button and following the prompted steps.
According to the survey, nearly 90% of players feel confident about
transactions with Avia. That leaves 10% who are less confident.
Avia has a team dedicated to analyzing this type of feedback for
future updates to improve processes, such as transactional, for
everyone. There is no doubt that customer feedback is vital but
having the right tools and teams in place for obtaining,
addressing, and using it is just as important.
- Adjusting to Meet Community Needs: After collecting
feedback, listening, and learning – the next step is implementing
it. Keeping in mind player preferences and feedback, the Avia team
is constantly fine-tuning titles by adding more customizations and
new dynamic levels to amplify gameplay for players. In addition,
the team is focused on the artistic and auditory elements of titles
to help deliver an immersive experience. Survey respondents noted
Avia's overall game quality, design and features as key components
that make Avia stand out from other mobile game options. These
included quality graphics, better touch sensors and fun,
easy-to-view game layouts. The Avia development team reviews
players' insight in order to add new features, change exclusive
in-game offers and integrate themes to align with holidays or
seasonal events to keep gameplay fresh. The goal is to provide more
players opportunities to win prizes and test their gaming skills
further. Ultimately, through listening and implementing
adjustments, Avia is focused on fostering a more positive community
of followers and long-term supporters.
About Avia
Founded in 2017 by Vickie Chen
and Ping Wang, Avia is the go-to
destination for casual competitive mobile gaming and is the
publisher of Pocket7Games, a unified gaming platform, and other
individual apps including "Bingo Clash," "Bingo Tour'' and
"Solitaire Clash." Quick to play and quick to win, Avia mobile
games are designed for players of all skill levels, from casual
gamers to hardcore enthusiasts. Avia gaming offerings include 15+
unique, skill-based games linked to a single membership and joint
account system, allowing players to seamlessly switch among puzzle,
action, card, math, and brain games. Avia is committed to providing
an inclusive platform to unleash the competitive spirit in
everyone, enabling them to experience the thrill of competition as
they compete, have fun and win. To date, Avia has awarded more than
$1.4 billion in prizes to its
players. Select titles are available as individual apps for
download.
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SOURCE Avia