Oi Ocha, a timeless ritual that transcends
borders, embodies the pursuit of authenticity, quality and the
pursuit of a healthier lifestyle
TOKYO, April 30,
2024 /PRNewswire/ -- ITO EN, the creator of Oi
Ocha, the world's No. 1 unsweetened green tea beverage, has named
Shohei Ohtani of the Los Angeles
Dodgers as a Global Brand Ambassador. In this role, Ohtani will be
featured in global campaigns, across product packaging,
advertising, and marketing.
Japanese professional baseball pitcher and designated hitter for
the Los Angeles Dodgers, Shohei
Ohtani, nicknamed "Shotime," quickly established himself as
Major League Baseball's (MLB) greatest two-way player in a century
following his MLB debut in 2018. He was named an All-Star and
unanimously chosen to receive the AL Most Valuable Player award at
the season's end in 2021.
Ohtani is a long-time fan of 'Oi Ocha' Green Tea, crediting its
incredible taste and wellness benefits. Leveraging his worldwide
popularity and reach, from his roots in Japan to his new home in Los Angeles, he will invite people globally to
indulge in a timeless ritual that transcends borders.
"I am delighted to announce that I have entered into a global
partnership with ITO EN's 'Oi Ocha'," says Ohtani. "I have always
been a big fan of 'Oi Ocha.' It has remained an important
companion, from my home in Japan
to my current life in America. I was thrilled to hear that my love
and frequent consumption of the 'Oi Ocha' Green Tea resonated with
ITO EN, which led to this opportunity. As a devoted fan of the
brand, I am excited about the prospect of sharing its charm with
people all over the world."
Renowned for its commitment to quality, innovation, and
sustainability, ITO EN's carefully sourced and curated selection of
senchas and green tea blends embody the pure essence of
Japan's revered tea culture.
Through long-held growing traditions, the brand brings the great
taste and unmatched health properties cultivated from Japan's pristine fields straight to your cup –
without any additives or preservatives. The brand celebrated its
35th anniversary in February 2024 and
has sold more than 43 billion servings, since its launch in
1989.
"We are thrilled to welcome Ohtani as ITO EN's Global Brand
Ambassador," says Daisuke Honjo,
President of ITO EN, Ltd. "He has been a pioneer in every aspect of
his career, and his sense of purpose, drive and wellbeing embodies
our core values. We look forward to collaborating with such a
talented and inspiring athlete, whose authentic love for "Oi Ocha"
and global reach will allow us to connect with both new and
existing consumers around the world."
The partnership kicks off with a media release and global ad
campaign, featured in newspapers around the world, with more
exciting announcements to quickly follow. For more information
about ITO EN, please visit https://itoen.com.
About ITO EN:
Based on the Group's management
philosophy of "Customers First," our mission is to help our
customers lead a healthy and fulfilling life of well-being and help
create a sustainable society. We are committed to providing the
best taste and value of "Japanese" tea to our customers of all
ages.
In order to realize our long-term vision of becoming a "Global
Tea Company," we will continue to promote "Oi Ocha" as a
representative Japanese brand around the world, connect with tea
culture in various regions around the world, and create a new tea
culture and tea market on a global scale through the ITO EN Group's
technology and value chain. Through the strong partnerships we have
built with everyone associated with our company since its
establishment, we will continue to contribute to the healthy and
affluent lives of our customers in Japan and worldwide.
Media Contact:
Gianna
Cesa
Behrman Cesa Communications
oiocha@behrmancesa.com
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SOURCE ITO EN