TREVOSE,
Pa., April 30, 2024 /PRNewswire/ -- The
Advertising Specialty Institute® (ASI), the leading
technology, marketing and information provider in the $26.1 billion promotional products industry,
today announced it has acquired a promo-focused events and media
portfolio from PRINTING United Alliance, the most comprehensive
nonprofit, member-based printing and graphic arts association in
North America.
Under the agreement, ASI acquired the Alliance's Power Meetings
events and Print & Promo Marketing media brand and formed a
new, long-term strategic partnership with the Alliance. The
mutually beneficial partnership between the two formidable forces
paves the way for members of both organizations to capitalize on
the increasing convergence of promo products and print
distributors, printing and apparel and promo decoration.
"Today's deal marks a new era and transformative leap for both
ASI and our industry," said Timothy M.
Andrews, ASI president and CEO. "To drive growth in the
promo industry, collaboration is imperative. Considering that 20%
of ASI distributors have ties to the print sector and a similar
proportion of screen printers have expanded into promo, the
potential for synergy is clear. By pooling talents across promo,
screen printing, print and decorating, we'll create a dynamic
marketplace unparalleled in its scope and possibilities, while
bringing together ASI suppliers, decorators and distributors at
more relationship-building events than ever before."
Dave Leskusky, president of
PRINTING United Alliance, emphasized the strategic significance of
ASI's acquisition. "The investment that ASI has made sets the stage
for co-marketing of events and trade shows, joint education at
events, and more," Leskusky said. "For the many printers and print
distributors evaluating promo products or interested in expanding
their promo business, this partnership offers access to ASI, the
promo industry's leading service provider. For ASI suppliers and
distributors who decorate in-house, this exciting relationship
delivers invaluable support, education, research, events and expert
guidance on the best techniques and technology to help them more
effectively and efficiently decorate promo products."
Effective immediately, ASI assumes ownership of:
- Events: Five Power Meetings and Power House hosted-buyer
events strategically located across key markets.
- Media: Print & Promo Marketing (PPM) magazine, daily
e-newsletter, media website and free Print & Promo Marketing
Product Search tool, providing ASI members with an expanded toolkit
of resources and technology.
ASI and the Alliance are also teaming up to offer an ASI Promo
Products Knowledge Center along with promo-focused education
sessions at September's PRINTING United Expo, the largest printing
and graphic arts trade show in the Americas. In turn, the Alliance
will offer print-focused educational content at all three of ASI's
large trade shows.
To ensure continuity, ASI will preserve the Alliance's media and
event branding and the Alliance will continue to manage its
scheduled 2024 hosted-buyer events.
Promo products – a.k.a. swag (Stuff.We.All.Get) – are items like
T-shirts, water bottles, mugs and pens imprinted with logos to
market a company, product, achievement or event, or thank clients
or employees, and typically given away for free. They're used by
virtually every business in America.
About ASI
The Advertising Specialty Institute
(ASI®; asicentral.com) serves a network of 25,000
suppliers, distributors and decorators in the $26.1 billion promotional products industry.
ASI's flagship product, the technology platform ESP®,
manages the industry's entire supply and marketing chain.
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SOURCE Advertising Specialty Institute