Iconic striker and the leading marketplace for digital
entertainment announce partnership, connecting the world of online
and offline sports
AMSTERDAM, May 22, 2024 /PRNewswire/ -- G2A.COM, the
world's largest marketplace for digital entertainment, is excited
to announce a long-term partnership with football star Robert Lewandowski.
The two-time FIFA Best Men's Player, FC Barcelona
striker, and the Polish National Team Captain is privately
also a fan of gaming world, making him the perfect G2A.COM
ambassador to connect esports and physical sports.
Lewandowski is one of the greatest football players of his time,
winning trophies with FC Barcelona, Bayern Munich, and Borussia
Dortmund. Respected for both team and individual successes, as
well as the highest level of professionalism on and off the pitch,
Robert enjoys the recognition of millions of fans
worldwide. His determination, passion, consistency, and
family-driven values are strongly aligned with G2A.COM's company
ethos, therefore this partnership felt like a natural step for both
parties.
As the world's most trusted marketplace for digital
entertainment, G2A.COM has over 30 million users from 180
countries, where visitors can choose from more than 75,000 digital
offerings.
Joining forces with Lewandowski, a long-time gamer, will take
G2A.COM closer to accomplishing its mission to bring faster and
better digital adventures to everyone's fingertips regardless of
location, gender, age, and status.
"We are thrilled to start a long-term partnership with
Robert Lewandowski and are excited
about this new adventure. Research done among G2A.COM's
users shows that online gamers play sports in real life. To meet
their needs, we combine online and offline and collaborate with
their idols, who also play games. At the same time, our offer
reflects that connection – on G2A.COM you can find over 140 sport
games. By combining offline and online sports we are one
step closer to our goal of synergizing digital entertainment, which
is what G2A.COM is all about. We are the "Gate 2 Adventure" to the
digital world and the leaders in democratized digital
entertainment." Comments Bartosz
Skwarczek, the Founder and President of the Supervisory
Board at G2A Capital Group.
"Gaming and sports have a lot in common - both are for
everyone from any age or background. Who could be a better
ambassador for this connection between the physical and digital
world than Robert Lewandowski – a
sports icon and also a gamer. Robert is also a global role
model for both the older and younger generation, which is in line
with our company values. I am confident that our
partnership with Robert is a perfect way to reach new audiences and
deliver new thrills for our users."
The partnership with Robert
Lewandowski is a part of G2A.COM's long-term brand
positioning strategy and brand purpose, which is to open the
Gate 2 Adventure into the world of digital entertainment – video
games, gift cards, subscriptions, software, e-learning and more and
make it accessible to everyone. As a G2A.COM brand ambassador,
Robert Lewandowski will be the face
of several global online and offline marketing campaigns
and brand activities like contests with amazing prizes, special
deals & more recommendations or exclusive content for the
users.
"I am glad that I will have the pleasure of being the
ambassador of the G2A.COM brand, which is a world's leading
platform for digital entertainment. Gaming is one of the fastest
growing industries in the world and I am very impressed by the
position that G2A.COM has built globally. Digital entertainment is
already an integral part of our lives, and as an athlete, but also
as a gamer, I am curious to see the development of the world of
esports and gaming. I am convinced that traditional sport and
physical activity can not only develop in parallel with the digital
world, but also support each other, and the G2A.COM activity on
different fields of sports and esports is a great example of this.
These two activities have a lot in common – they are about fun,
emotions and availability for everyone." – said Robert Lewandowski.
This partnership was formed with the participation of RL Media –
a media agency built on the foundation of Robert Lewandowski and Group One's cooperation.
Its goal is to create the strongest Polish brands by offering their
clients crucial support in strategizing, media, communication, and
e-commerce, supported by research and technology. RL Media is a
part of Serviceplan – a European marketing communication giant.
Robert will join the portfolio of 1,000 G2A.COM brand
partnerships and ambassadors representing different disciplines.
The brand has always worked with influencers, from one of the
world's biggest youtuber PewDiePie to athletes like F1 driver
Dani Clos, drift drivers
Ruben Balanos, Piotr Więcek, Paweł
Korpuliński, and chess master Michał Kanarkiewicz, who runs
G2A.COM's Digital Chess Academy. G2A.COM has also recently
announced several sports partnerships, including partnerships with
Drift Masters Grand Prix series, NCAA athletes, and Aleksandra Miroslaw, the world champion in speed
climbing. The company has further exciting partnerships in the
pipeline, so stay tuned!
- Facebook
- Instagram
- LinkedIn
- Robert Lewandowski &
G2A.COM
- G2A.COM
G2A.COM is the world's largest and most trusted marketplace
for digital entertainment, where more than 30 million people from
180 countries have purchased over 100 million items. Users can
choose from more than 75,000 digital offerings incl. games, DLCs,
in-game items, as well as non-gaming items such as gift cards,
subscriptions, software, or e-learning - sold by sellers from all
over the world. G2A.COM leads in online security, awarded with the
prestigious American CNP award alongside companies such as
Microsoft, Barclay's Bank, and First Data.
G2A.COM has a long history of engagement in Esports, having
hosted over 70 teams, 110 events, and invested over $12 million to support this area. As a pioneer in
the gaming industry, the company developed more than 1,000
influencer partnerships.
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