MERRILLVILLE, Ind., June 26,
2024 /PRNewswire/ -- Mielle, the trailblazing
textured haircare brand, proudly continues its 10th
anniversary by unveiling a dynamic collaboration with athleisure
brand Actively Black and the introduction of the exclusive "Mielle
Pink" Pantone® shade.
"Starting a decade ago in my kitchen with a single product,
Mielle has grown into the fastest-growing Black-founded, woman-led
multicultural hair care brand," said Monique Rodriguez, CEO and Founder of Mielle.
"As we celebrate our 10th anniversary, we remain committed to
innovation, expanding our portfolio, and creating memorable
experiences for our community. Our new collaboration with Actively
Black and the official launch of 'Mielle Pink' are just the
beginning of our exciting journey ahead."
To commemorate this milestone, Mielle is kicking off a yearlong
celebration filled with experiential consumer moments, new
collaborations, and exciting partnerships announcements. The Mielle
and Actively Black athleisure collection, launching today, merges
style and comfort, featuring the brand's iconic "Mielle Pink." Available from June 26, 2024, to August
2, 2024, on activelyblack.com, the collection ranges from
$20 co-branded sweat wicking
headbands to a $90 unisex performance
hoodie.
"Monique and Melvin are trailblazers who share our commitment to
uplifting Black communities and operating in excellence. To see
Black founders start from humble beginnings and overcome the
challenges and obstacles to achieving their dream is an inspiration
to me personally," says Lanny Smith,
founder of Actively Black. "I am beyond honored to celebrate this
milestone with our Mielle x Actively Black Collaboration."
In a pioneering move, Mielle has also partnered with Pantone
Color, the global leading source of color expertise, to officially
introduce "Mielle Pink" as a Pantone
color. "Establishing 'Mielle Pink' as a Pantone color is our way of
trademarking a shade that has become synonymous with our brand and
packaging," said Omar Goff,
President of Mielle. "This unique color reinforces our brand's
identity and market presence."
Mielle has additional surprises planned, including an immersive
experience at the upcoming Essence Festival of Culture
(July 4 – July
7) in New Orleans.
Festivalgoers are invited to explore the Mielleverse, an in-person
activation celebrating diverse beauty and sisterhood through the
brand's decade-long history and innovative collections.
Over the past decade, Mielle has revolutionized the hair care
aisle by providing high-quality products with natural ingredients
tailored to women of color. Now part of the P&G Beauty family,
Mielle continues to lead the textured hair care industry, fostering
a strong community with viral fan-favorite products, culturally
relevant brand ambassadors, and partnerships with the WNBA, HBCUs,
and other Black organizations.
For more information, visit Mielle's website or follow us on
social media @mielleorganics. For the Actively Black collaboration,
visit activelyblack.com.
About Mielle
Founded in 2014 by CEO Monique Rodriguez, Mielle is a popular
Black-founded, woman-led global beauty brand that is rooted in
natural ingredients. With a heavy emphasis on incorporating
healthier ingredients as its "root to results," Mielle Organics'
collection of beauty products is designed for Black women. Their
products can be found in more than 100,000 stores across the U.S.
in retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite
Aid, Walgreens, and Walmart.
About Pantone
Pantone provides the universal language of color that enables
color-critical decisions through every stage of the workflow for
brands and manufacturers. More than 10 million designers and
producers around the world rely on Pantone products and services to
help define, communicate and control color from inspiration to
realization – leveraging advanced X-Rite technology to achieve
color consistency across various materials and finishes for
graphics, fashion and product design. Pantone Standards feature
digital and physical color specification and workflow tools. The
Pantone Color Institute™ provides customized color standards, brand
identity and product color consulting as well as trend forecasting
inclusive of Pantone Color of the Year, Fashion Runway Color Trend
Reports, color psychology and more. Pantone B2B Licensing
incorporates the Pantone Color System into different products and
services, enabling licensees to communicate and reproduce certified
Pantone values and improve efficiencies for their users. Pantone
Lifestyle brings color and design together across apparel, home,
and accessories. Learn more at www.pantone.com and
connect with Pantone on Instagram, Facebook, and LinkedIn.
About Actively Black
Actively Black is a global sportswear label disrupting the world of
athletic fashion with premium athleisure and sports apparel that
celebrates Black style and culture, and supports to Black
communities, consumers and athletes around the world. As a
community-first company, Actively Black is singularly focused on
the representation of Black creatives, designers and brands in
sports-fashion and investing in the health and wellness of Black
communities worldwide. Proceeds from Actively Black are put towards
educational programs and resources that promote physical, mental
and emotional health and support HBCU athletics, social justice
initiatives and diversity and representation advocacy.
Media Contacts:
Mielle Organics:
Ma'at Sargeant
maats@egamigroup.com
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SOURCE Mielle Organics