Award-Winning Flavored Bourbon to Donate $1 From Every "Howler Head for Heroes" Bottle
Sold to Support Housing for Soldiers Injured in Combat
LAS
VEGAS, June 26, 2024 /PRNewswire-PRWeb/ --
Catalyst Spirits' Howler Head, the original super premium
banana-flavored Kentucky Straight Bourbon Whiskey, and UFC®, the
world's premier mixed martial arts organization, today announced
the launch of its first-ever charitable campaign in partnership
with Jared Allen's Homes for Wounded
Warriors (JAH4WW).
"I'm a huge fan of military, law
enforcement and first responders, so any time we can partner with
veteran-based organizations to support their missions we're all
in."
As part of this campaign, Howler Head will launch a
limited-edition "Howler Head for Heroes" bottle with $1 from every unit purchased supporting JAH4WW's
mission of providing much-needed housing for wounded veterans from
Iraq and Afghanistan. The limited-edition bottle will
serve as the first of an annual collectible series of bottles from
Howler Head, with a portion of proceeds benefiting select
veteran-based non-profit organizations.
"I'm a huge fan of military, law enforcement and first
responders, so any time we can partner with veteran-based
organizations to support their missions we're all in," said UFC
President and CEO Dana White.
Howler Head and UFC will jointly support the campaign with
promotion across UFC Pay-Per-View broadcasts and UFC, Howler Head,
and Dana White digital and social
channels, reaching more than 270 million followers worldwide.
"As a longstanding charitable partner of UFC, we are thrilled to
align with Howler Head and serve as the beneficiary of this
campaign, as it is an amazing opportunity to share our mission with
fans around the world," said Alex
Karalexis, Executive Director of Jared Allen's Homes for Wounded Warriors. "The
funds raised from this campaign will go towards assisting veterans
who were injured in combat with finding a place where they can
truly call home."
Jared Allen's Homes for Wounded
Warriors (JAH4WW) is a 501(c)(3) non-profit organization whose
mission is to build mortgage-free, fully accessible homes for US
Veterans wounded in combat in Iraq and Afghanistan. Each home is
customized specifically to meet the Veteran's individual needs,
making a tangible difference in their daily lives. Since its
inception, JAH4WW has completed 23 homes across the county with six
homes currently under construction.
As a charitable partner of JAH4WW, UFC annually raises funds and
awareness for programs funded by the organization and provides
custom home gyms and physical therapy rooms for disabled veterans
as part of their mortgage-free program.
The "Howler Head for Heroes" limited edition bottle will debut
on June 28 at UFC X, the
organization's two-day, fully interactive fan experience, during
the 12th Annual UFC International Fight Week™. Following IFW, the
bottle will be available for $29.99
on www.howlerhead.com. This limited-time-only bottle is an
online-only exclusive, once they are gone, they are gone. The first
400 consumers to purchase a bottle online will also receive a
complimentary Howler Head Cocktail book.
Co-Founded by Dana White in 2020,
Howler Head became UFC's first-ever Official Flavored Bourbon
Whiskey Partner in 2021. Since its launch in the U.S, it has become
one of the fastest-growing whiskey brands in the world and is now
also available in Australia,
Brazil, Canada, Mexico, and the U.K.
More information on Howler Head can be found at
www.howlerhead.com and on social media: Instagram, Facebook, and
X.
ABOUT UFC®
UFC® is the world's premier mixed martial arts organization
(MMA), with more than 700 million fans and approximately 266
million social media followers. The organization produces more than
40 live events annually in some of the most prestigious arenas
around the world while broadcasting to over 975 million TV
households across more than 170 countries. UFC's athlete roster
features the world's best MMA athletes representing more than 80
countries. The organization's digital offerings include UFC FIGHT
PASS®, one of the world's leading streaming services for combat
sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is
headquartered in Las Vegas,
Nevada. For more information, visit UFC.com and follow UFC
at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok:
@UFC.
ABOUT CATALYST SPIRITS
Catalyst Spirits is a global spirits company focused on
leveraging the new economy and our industry experience to rapidly
build and grow the premium brands globally that consumers truly
desire. Our portfolio includes Howler Head, the original
banana-flavored bourbon and the official flavored bourbon of UFC;
Blackeye London Dry Gin, the unofficial spirit of rugby; The
Oceanus Hibernicus, a unique blend of Irish and Scottish malt
whiskey; and a number of other exciting brands in development. The
Catalyst Spirits team leverages decades of deep industry knowledge
to develop impactful brands and bring them to market with pace,
building them with exceptional marketing, partnerships, retail,
e-commerce and distributor support. For more information about
Catalyst Spirits, visit www.catalyst-spirits.com and for Howler
Head visit www.howlerhead.com.
Media Contact
Customer Service, Catalyst Spirits, 1 203-434-9902,
info@catalyst-spirits.com, https://catalyst-spirits.com/
Dave Karraker, Raptor
Communications, 1 4157100245,
dave.karraker@raptorcommunications.com,
https://raptorcommunications.com
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SOURCE Catalyst Spirits