In the ever changing digital landscape, the
strategy is key to reaching consumers in the right mindset
NEW
YORK, June 26, 2024 /PRNewswire/ -- Chicory, the
only end-to-end contextual commerce media platform will be joining
customer Mars United Commerce on stage at this year's Retail Media
Summit to explore why contextual commerce is a winning strategy
ahead of cookie loss.
The session; Contextual Commerce: A Key Alternative for Thriving
in The Cookie-less Era will take place on Thursday, June 27th at 10.30am at Path to Purchase's Retail Media Summit
in Chicago.
Despite delays in the rollout of third-party cookie deprecation,
marketers have been testing various strategies in a bid to
future-proof marketing efforts. This extends into the ever-growing
retail media and commerce media spaces as marketers look for
alternative strategies to reach and influence consumers. For
Chicory and Mars United Commerce, Contextual Commerce offers a new
complementary and brand-safe tactic to retail media network
offerings and is quickly gaining popularity. By using contextual
commerce, brands can deliver against different key performance
indicators using ads in highly relevant contexts to drive multiple
marketing objectives.
In addition to the panel, Chicory will be showcasing its newest
ad solutions. Known for driving lower funnel impact, the expansion
of its ad product suite now enables Chicory to influence consumers
across the entire buying journey by driving increased awareness
(Chicory Reach), consideration, and product discovery (Chicory
Portfolio). Finally, as part of Chicory Aisle, retailers can also
integrate a digital shelf into online recipes and support weekly
deals.
"Contextual Commerce is the bridge that allows for a full funnel
media solution, making brand media work harder and retail media
more efficient," said Julia Miller,
Group VP Commerce Media, Mars United Commerce. "Having been a
partner for some time, we have tested Chicory's expanded contextual
ad solutions with our brand clients and have seen really strong,
early results by layering on these additional tactics across the
entire funnel."
"We believe in the power of contextually relevant environments
-such as recipes - to drive results as they enable advertisers to
reach consumers in the right mindset which is the key to success,"
said Yuni Baker-Saito, CEO and
Co-founder. "With the rise of retail media, we have established
ourselves and contextual commerce media as a complementary tactic
and these new ad products will help solidify that."
Founded in 2013 as a shoppability company, Chicory has evolved
into an end-to-end solution for CPG advertisers and retailers by
combining unique and engaging media experiences with brand-safe,
relevant content. This combination along with Chicory's proprietary
shoppable tech enables the company to develop insights that power
their optimization tactics and help customers better understand
their target audience. Chicory has seen tremendous growth over the
past 10+ years. Most recently, the company expanded its leadership
team and welcomed its first Chief Financial Officer, moved into a
new office space in the heart of Silicon Alley in NYC, and was
named one of Inc. Magazines Best Workplaces for 2024.
Today Chicory sees 123M shoppers
across its network of 5200+ recipe sites and is integrated with
more than 70 retailers. With the rise of retail media, the company
has been able to establish itself as a key strategic partner in the
off-site strategy for major retailers. Key partners and customers
include Mars United Commerce, Giant Eagle, and Chobani.
Notes to editors:
About Chicory
Chicory is the only end-to-end
contextual commerce media platform. It combines the power of
contextually relevant and brand-safe content and engaging media
with a commerce experience powered by proprietary technology to
deliver results and insights for its customers.The platform powers
a network of recipe publishers and retailers that CPG brands use to
reach 123 million high-intent grocery shoppers each month.
Chicory's contextual advertising and shoppable recipe solutions can
be found on over 5,200 websites and food blogs, including Taste of
Home, The Kitchn and The Food Network. Sites enabled with Chicory's
technology take grocery shoppers from inspiration to checkout in
just a few clicks, driving products to cart for 70+ leading
retailers.
About Mars United Commerce
Mars United Commerce is an
independently owned global commerce marketing practice that aligns
people, technology, and intelligence to make the business of our
clients better today than it was yesterday. Our worldwide
capabilities coalesce into four key disciplines — Strategy &
Analytics, Content & Experiences, Digital Commerce, and Retail
Consultancy — that individually deliver unmatched results for
clients and collectively give them an unparalleled network of
seamlessly integrated functions across the entire commerce
marketing ecosystem. These disciplines are powered by our
industry-leading technology platform, Marilyn®, which helps
marketers understand the total business impact of their commerce
marketing activation, enabling them to make better decisions,
create connected experiences, and drive stronger, measurable
results. Learn more at https://www.marsunited.com/
For press enquiries:
Karolina Throssell
Iden
Karolina@iden.global
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SOURCE Chicory