Renowned journalist Carisa Scott
joins Maverick Public Relations to enhance its media training
services. Partnering with Founder Shawna
Seldon McGregor, Scott brings her expertise to help clients
excel in high-stakes interviews. Comprehensive training focuses on
clear messaging, tough interviews, and impactful delivery.
DENVER, June 26,
2024 /PRNewswire-PRWeb/ -- Renowned investigative
journalist Carisa Scott has joined
the Maverick Public Relations team to uplevel its media training
training modules and services.
Scott, a Peabody Award winner, has teamed up with Maverick Founder
Shawna Seldon McGregor to deliver a
comprehensive range of media training services, ensuring clients
are well-prepared for high-stakes interviews across various
platforms.
"The importance of delivering education
from all sides was always a priority for both of us. Carisa's
insights into how to provide reporters meaningful information even
when the pressure is high to get the facts delivered in a clear and
meaningful way has proved invaluable for our clients."
"There is a common misconception that the relationship between
publicists and journalists is adversarial, but nothing could be
further from the truth. My professional history with Carisa is
a perfect example of this," McGregor said. "As Carisa reported on
important issues of the day, we may have not always seen eye to
eye. However the importance of delivering service and education
from all sides of any news story was always a top priority for both
of us. Since she recently joined the Maverick team, Carisa's
insights into how to provide reporters meaningful information even
when the pressure is high to get the facts delivered in a clear and
meaningful way has proved invaluable for our clients."
As an investigative journalist and television news producer,
Scott brings first-hand expertise in effectively delivering
messages through earned media. Her training focuses on developing
clear messaging, handling tough interviews, and mastering delivery
techniques.
Scott's addition rounds out Maverick PR's media training team,
which includes founder Shawna Seldon
McGregor, who has over 25 years of experience, and
Bree DeVita, Head of Maverick's
New York offices. Scott bolsters
the Maverick PR media training module, which also provides
one-on-one practice interviews, feedback sessions, and preparation
for various interview scenarios and formats.
"Maverick PR has a reputation for personalized, high-impact media
coaching," Scott said. "I'm excited to join forces with Shawna and
apply my decades of broadcast journalism knowledge to help clients
tell their stories successfully."
Together, McGregor and Scott create a powerhouse media
training team versed in navigating today's fast-paced news
landscape. McGregor is an active member of the Crisis Ready
Institute. She is a member of PRSA, where she has earned a
certificate in Reputation Management. She also received a
certificate in Crisis Communications.
The Maverick Public Relations media training team has booked and
staffed thousands of press interviews, from broadcast, such as NBC
Nightly News and NPR, to print, such as Wall Street Journal. In the
Maverick Public Relations media training module, MPR media
training experts train executives to know the strategies when
preparing for and conducting a press interview, such as the
differences to consider for a live or taped TV interview, how to
transparently address tough questions, how to prepare
appropriately, and much more.
For more information, visit http://www.themaverickpr.com or contact
Shawna Seldon McGregor at
917-971-7852 or shawna@themaverickpr.com.
About Maverick Public Relations
Maverick Public Relations is a boutique communications consultancy
focused on providing big agency experience with outstanding client
service. Offerings include public relations, media training,
investor relations, content development, thought leadership
development, speaking engagements, response strategy/crisis
management, and event support. Continue the conversation on
LinkedIn and Instagram.
Media Contact
Shawna Seldon McGregor, Maverick
Public Relations, 9179717852, shawna@themaverickpr.com,
https://themaverickpr.com/services
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SOURCE Maverick Public Relations