Pure Leaf Tea Break campaign encourages
workers to challenge today's hustle culture with a centuries-old
workplace ritual – a quality tea break – and the first
bottle is on Pure Leaf Iced Tea.
PURCHASE, N.Y., June 27, 2024
/PRNewswire/ -- Workplace burnout has been felt for
generations, but in a recent survey by Pure Leaf, the brand
discovered that today's workers need to refresh and revitalize more
than ever. Why? Three in five workers struggle to take breaks
during the workday, and more than half of workers feel too busy or
interrupted by work to take a refreshing break*. Nearly two-thirds
of workers feel mentally, physically, and emotionally exhausted*.
However, sixty-three percent (63%) of workers surveyed noted that
when they do take quality breaks, they come back recharged for
what's next*. Pure Leaf is here to help you unlock high-quality tea
breaks to revitalize you during the workday with expertly crafted,
real-brewed iced tea with a bold tea taste and naturally occurring
caffeine. Starting today, Pure Leaf is teaming up with the
multi-talented Lindsay Lohan
to promote tea break culture across America.
- Pure Leaf Tea Break Starring Lindsay Lohan: As an
actress, producer, and mother, Lindsay exemplifies the power of
prioritizing breaks to recharge and come back even stronger. In
Pure Leaf's new spot, Lindsay brings this notion to life,
encouraging employees throughout her office to take an
unapologetic, delightful, relaxing, much-deserved tea break.
"We owe it to ourselves to take a moment each day to pause,
recharge, and revitalize," says Lindsay
Lohan. "I'm proud to partner with Pure Leaf to promote the
importance of taking a daily tea break because no matter what you
do, we all deserve the time to reset and refresh. For me,
prioritizing breaks is essential for all of the roles I juggle,
allowing me to return stronger and more restored."
- A complimentary bottle of Pure
Leaf** Iced Tea for your next tea break. The
nationwide promotion begins today, June
27th, and runs through July
25th.
- PureLeaf.com/TeaBreak offers drafted "away on a tea
break" messages, data from the brand's "State of the Break" report,
details on claiming a free bottle of Pure Leaf and research-backed
tips in partnership with Mind Share Partners for making the
most of your tea break.
- Pure Leaf Tea Break Grant Program***: To
support the cultural shift toward better breaks at an
organizational level, Pure Leaf is launching the Pure Leaf Tea
Break Grant program also in partnership with Mind Share Partners.
This initiative will provide funding for small businesses and
non-profits to implement break initiatives aimed at promoting
employee revitalization.
"At Pure Leaf, we are intentional about how we craft our
delicious real brewed iced teas so you can feel refreshed and
revitalized. We know a lot of people are not taking enough quality
breaks during the workday, so we're launching the Pure Leaf Tea
Break to remind people that a moment to reset is very important and
revitalization is just a sip away with our delicious, iced teas
made from a few high-quality, simple ingredients, and naturally
occurring caffeine from tea leaves," says Julie Raheja-Perera,
General Manager/VP - Pepsi Lipton Partnership North America.
For more information on Pure Leaf's campaign and to claim a free
revitalizing Pure Leaf Iced Tea, visit PureLeaf.com/TeaBreak. You
can also follow @PureLeaf on social media for more campaign
content. Small businesses and 501(c)(3) nonprofits interested in
applying for the Pure Leaf Tea Break Grant program can find more
details and Official Rules at PureLeaf.com/TeaBreak.
*The "State of the Break" survey was
conducted by an independent research firm, Edelman Data &
Intelligence, among 1,010 full-time employed or self-employed
workers across the U.S. from May 7 to May
17, 2024. This survey was 10 minutes in length and conducted
online in the English language.
**Free Pure Leaf products via cash back up
to $3.00. Tax and bottle deposit not
included in the offer. MSG & data rates may apply. Purchase and
redemption required between 6/27 and 7/25. Limit 1 offer per
person. Offer subject to terms and conditions at
https://bit.ly/4bhrXLy. US only. Void where
prohibited.
***No purchase necessary. The Pure Leaf
"Tea Breaks" Grant Program is sponsored by Pepsi-Cola Company.
Entrants must be legal residents of the 50 US & DC, 18 &
older (19 & older in AL/NE), who are employed by an eligible
small business or nonprofit 501(c)(3) organization (as defined in
the Official Rules as Eligible Organization). Prizes awarded to
Eligible Organizations only. Begins 9:00 a.m. ET on 6/27/24 and
ends 11:59 p.m. ET on 8/22/24. For Official Rules, eligibility,
prize descriptions, how to enter, and complete details,
visit www.pureleaf.com/teabreakrules.
ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales. Guiding PepsiCo is our vision to Be
the Global Leader in Beverages and Convenient Foods by Winning with
pep+ (PepsiCo Positive). pep+ is our strategic end-to-end
transformation that puts sustainability and human capital at the
center of how we will create value and growth by operating within
planetary boundaries and inspiring positive change for planet and
people. For more information, visit www.pepsico.com, and
follow on X (Twitter), Instagram, Facebook,
and LinkedIn @PepsiCo.
ABOUT MIND SHARE PARTNERS
Mind Share Partners is a
nonprofit that is changing the culture of workplace mental health
so that both employees and organizations can thrive. They help
employers create mentally healthy workplaces through consulting,
training, and national movement building based on the belief that
challenges like anxiety, burnout, and depression are not
just an individual employee's responsibility, they're a collective
responsibility. That's why their time-tested approach hinges on
changing company culture—and using an equity lens to do so.
Media Contact
Chloe Hager | Edelman
chloe.hager@edelman.com
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SOURCE Pure Leaf Iced Tea