- Peanuts, almonds and walnuts are consumed the most among Gen
Z in Latin America
- 96% snack between meals, yogurt, dairy products, and fresh
fruits being common choices
- Taste and health benefits are the primary drivers for
consuming nuts and dried fruits
- INC's NutTunes campaign set to encourage nut and dried fruit
consumption in Latin
America
BARCELONA, Spain, July 1, 2024 /PRNewswire/ -- The International
Nut and Dried Fruit Council (INC) conducted an extensive study on
Latin America's Gen Z dietary
preferences, focusing on their consumption of nuts and dried
fruits.
Generation Z prioritizes foods offering essential nutrients,
plant-based protein, energy, vitamins, and fiber. The study showed
that nuts and dried fruits are valued by Gen Z for their health
benefits, including digestive health, heart health, and immune
system support. Despite these benefits, Gen Z's consumption of nuts
and dried fruits shows room for growth.
The study surveyed 2,000 respondents across Argentina, Brazil, Chile, and Mexico, revealing high awareness of nuts,
especially peanuts (99%), almonds (97%), and walnuts (94%). Dried
fruits like raisins (96%) and prunes (88%) are also well-known but
less so.
Although there are slight nuances across countries, peanuts,
almonds, and walnuts are the most consumed nuts by Gen Z followed
by cashews, hazelnuts and pistachios. While raisins, dried
cranberries, and prunes lead in dried fruits. Many respondents
cited taste, price, and lack of information as barriers to regular
consumption. Known as the 'snacking generation', 96% of Gen Z
reported snacking between meals, preferring yogurt, dairy products,
and fresh fruits. Nuts and dried fruits are popular but rank lower
in preference.
To boost the appeal of nuts and dried fruits, INC recommends
focusing on their uses and health benefits in marketing campaigns.
To capture the attention of the target audience, INC has launched
NutTunes, a series of captivating videos featuring 3D animation and
AI technology. In these videos, nuts and dried fruits come to life
and sing about their health benefits. The campaign will be promoted
on social media, with tailored content for each market.
Additionally, 'The NutTunes' playlist is available on Spotify,
providing an engaging way to connect with the audeince.
Understanding Gen Z's preferences and attitudes is essential for
businesses. By addressing barriers and emphasizing consumption
drivers, INC aims to support healthier dietary choices through nut
and dried fruit consumption among Gen Z in Latin America.
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