More than a third admit their phone is the
last thing they see before falling asleep
TORONTO, July 4, 2024
/CNW/ - While technology has created a convenient and
increasingly connected world, where groceries, shopping and global
communication are available at our fingertips, a new Leger survey
commissioned by AIR MILES reveals two thirds of Canadians feel they
spend too much time on their phones and social media. The same
proportion (67 per cent) crave more moments, but a third rarely or
never create them.
AIR MILES has transformed its business to help empower Canadians
to Collect more moments, rolling out an integrated consumer
marketing campaign anchored by a touring activation that launches
in Toronto tomorrow, stopping in
select cities throughout the summer. Offering Canadians a tactile
opportunity to experience the power of Collect more moments,
The Moment Shop is a branded retail experience awash in AIR MILES'
iconic blue that invites visitors to choose from a selection of
free rewards, including gift cards to their favourite brands like
Amazon, TJX brands (Winners, Homesense, Marshalls), car rentals,
Dyson products and more.
"Our research shows that 80 per cent of Canadians think it's
important to create and experience small moments that make them
happy. AIR MILES wants to help collectors get to their next reward
and moment faster, and The Moment Shop is one tangible experience
that brings our mission to life, with more to come," says Kat
Carl-Musson, Head of Marketing, AIR MILES. "It's not the things our
collectors redeem for, but the connections they make through them
that matter, and we're focused on helping Canadians get the most
they can from AIR MILES."
What memory-making moments are Canadians looking for this
summer? Topping the list are shared moments with friends and family
over a meal or drinks (50 per cent), spending time outdoors (38 per
cent), road trips (23 per cent), days at the beach or pool (20 per
cent), weekends at the cottage or camping (16 per cent), dinner
parties and hosting (16 per cent), and going on vacation (15 per
cent). Among the moments visitors will find in AIR MILES' The
Moment Shop this summer are "The Middle of Nowhere Brunch Spot
Moment," "The Marshmallow Torch Moment," and "The Patio Weather
Moment."
Collect more moments this summer, Canada
Rolling out this summer across
TV, out-of-home, PR, social, experiential, influencer and digital
channels, the campaign offers Canadians opportunities to experience
more moments and reintroduce themselves to the AIR MILES program in
addition to The Moment Shop.
- Epic Moments Contest: Further layering on the
excitement, AIR MILES is introducing the Epic Moments Contest (open
July 2), offering collectors the
chance to win one of four grand prize moments: a trip to
Japan, a glamping getaway, a
family reunion, or a pampered pet experience.
- Redemption Event: Starting July
19, AIR MILES will launch its largest redemption event to
date where collectors can opt in to redeem their Dream or Cash
Miles and receive up to 35 per cent back in value.
"This launch campaign is a big moment for AIR MILES and for all
of our collectors, and it's only the beginning. Canadians will be
seeing and hearing from us more than ever before," says
Carl-Musson.
The Moment Shop will be visiting the below cities throughout
the summer, follow along on Instagram @airmiles_canada socials for
more:
- TORONTO
- VANCOUVER
- EDMONTON
- CALGARY
- MONTREAL
- OTTAWA
- HALIFAX
- CHARLOTTETOWN
To learn more about AIR MILES, visit www.airmiles.ca.
About the AIR MILES Reward Program
The AIR MILES Reward Program is one of Canada's most recognized loyalty programs,
with over 9.5 million active collector accounts, representing more
than half of all Canadian households. AIR MILES collectors earn
Reward Miles at more than 300 leading Canadian, global, and online
brands and at thousands of retail and service locations across the
country. This activity powers an unmatched data asset that, along
with world-class analytics and marketing capabilities, enables
clients to accelerate marketing activities and ROI. It's the only
loyalty program of its kind to give collectors the flexibility and
choice to use Reward Miles on aspirational rewards such as
merchandise, travel, events and attractions, or instantly on
everyday essentials, in-store or online, through AIR MILES Cash at
participating partner locations.
About BMO Financial Group
BMO Financial Group is the eighth largest bank in North America by assets, with total assets of
$1.4 trillion as of April 30, 2024. Serving customers for 200 years
and counting, BMO is a diverse team of highly engaged employees
providing a broad range of personal and commercial banking, wealth
management, global markets and investment banking products and
services to 13 million customers across Canada, the United
States, and in select markets globally. Driven by a single
purpose, to Boldly Grow the Good in business and life, BMO
is committed to driving positive change in the world, and making
progress for a thriving economy, sustainable future, and inclusive
society.
Methodology
An online survey of 1,529 Canadians aged
18 or older was completed between the 1st and
3rd of June, 2024, inclusive, using Leger's online
panel, LEO. Leger's online panel has approximately 400,000 members
nationally and has a retention rate of 90 per cent. No margin of
error can be associated with a non-probability sample (i.e. a web
panel in this case). A probability sample of the same size would
yield a margin of error of ± 2.5 per cent, 19 times out of 20.
SOURCE AIR MILES Reward Program