TORONTO, July 9, 2024
/CNW/ - We may be living in the digital age, but Canadians still
place real value on taking notes by hand. A new survey commissioned
by BIC Canada* reveals that 62 per
cent of Canadians prefer to take notes using a pen or pencil with
paper. Even young Canadians aged 18 to 34 prefer handwriting notes
to using digital methods such as phones, laptops or tablets. And 43
per cent of Canadians who take notes use colour coding of notes for
a variety of reasons including categorizing, prioritizing and
retaining information. As we enter the annual back-to-school
period, BIC, a global leader in
stationery, helps everyone write their own success story with
insight, advice and simple, reliable products including its iconic
4 Color Pen that helps organize notes with an easy click of
colour.
Write On the Money
The BIC survey results clearly show the benefits
of writing by hand over typing, as well as the merits of colour
coding notes. These practices have been praised for everything from
boosting memory to improving test performance. Here are a few
highlights from the survey:
- An astonishing 77 per cent of survey respondents believe
handwritten notes help improve memory retention over notes taken
digitally. This is consistent across all demographics.
- Young Canadians are more likely to employ colour coding in
their daily routines, perhaps prompted by research and influencers
promoting the practice as a positive study and organizational
habit.
- Canadians who colour code notes say it helps them categorize
information (82%), prioritize tasks (62%), and enhance memory
retention (36%).
- Over a third of those aged 18 to 34 who use colour coding in
their everyday life believe that it helps them study more
efficiently, while a quarter of them feel it helps with learning
comprehension.
Colour Me Organized
Whether for study notes, everyday
reminders or journaling, colour coding seems to be growing in
popularity with everyone from influencers to government bodies to
educational institutions extoling the virtues of the practice.
However, like anything, the easier it is to execute, the more
likely we are to put this knowledge into action. The BIC 4 Color Pen is a classic solution as it
puts a drawerful of pens in your hand. No need to search through a
pencil case, junk drawer or backpack to find what you need to add
colour your ideas.
"Many of us grew up with the classic BIC 4 Color Pen and fondly remember its bright
blue and white barrel and the soft clicking sound heard when
changing ink colour," says James
Cheng, Brand Marketing Manager, Human Expression,
BIC Canada. "This
nostalgic classic is still a top seller and heads up a 4 Color
family that provides a pen for every side of us, including this
year's introduction of a metallic Shine option."
A Colourful Family
Whether you're looking to excel in educational or personal
endeavours – or both – BIC 4 Color
Pens offer vibrant options to help you succeed:
- BIC 4 Color: Introduced
in 1970, this is the original, world-renowned multifunction pen
that lets you choose from four ink colours – black, blue, red, and
green – with a simple click. The long-lasting ink offers
reliability.
- NEW BIC 4 Color
Shine: This newest family member helps you shine with all the
colourful benefits of the original 4 Color Pen along with a modern,
metallic barrel to add even more brilliance to your writing. Award
yourself a gold, silver or bronze coloured barrel. Or dazzle with
metallic blue.
- BIC 4 Color Pen +
Pencil: This is truly the ideal all-in-one option, as you can
choose to click for a mechanical pencil or popular ink colours of
blue, black or red. Perfect for science and math students, as well
as those of us who like to fix our mistakes, this pen comes with
pencil lead refills and an eraser head.
- BIC 4 Color Smooth: If
a smooth gel-like feel is your jam, this pen is for you! Enjoy the
clickable benefits of four colors in one pen, with the added bonus
of gel-like writing in the form of a ball-pen that's suited for
smooth operators everywhere.
- BIC 4 Color Fashion:
Fashionistas take note! These options – available in three packs or
two packs – offer fashion-forward ink colours to add personal style
to note taking or bullet journalling. Colours go beyond the basics
to include an entire spectrum of choices.
- BIC 4 Color with Grip:
This option adds a comfortable grip to the 4 Color benefits, making
it ideal for prolonged writing or journaling sessions.
The Write Stuff
Canadians are still putting pen (and
pencil) to paper, to great benefit and BIC encourages you to find your own writing
rhythm. Whether you adopt colour coding for better study habits, to
organize your lists or to add depth to your journaling,
BIC offers products and ideas to
enhance your every day. To learn more about the importance of
handwriting, find resources, or discover products to promote
penmanship, visit the BIC
website.
*
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These findings are
from a survey conducted by BIC Canada from May 9th to May 13th, 2024, among a representative
sample of 1,500 online Canadians who are members of the Angus Reid
Forum. The survey was conducted in English and French. For
comparison purposes only, a probability sample of this size would
carry a margin of error of +/-2.53 percentage points, 19 times out
of 20.
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SOURCE BIC Inc.