NEW YORK, July 9, 2024 /PRNewswire/ -- There is a significant demand for online tutors, evidenced by the projected USD 49.77 billion growth in the global online tutoring services market from 2024 to 2028, with a CAGR of 21.48%. The flexibility of online tutoring is a major growth driver, accommodating personalized learning trends. However, challenges such as the lack of personal connection between teachers and students remain. Key players in this expanding market include ArborBridge Inc., Chegg Inc., Pearson Plc, and others, indicating robust competition and innovation in educational technology solutions.

Technavio has announced its latest market research report titled Online tutoring services market in us 2024-2028

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Online Tutoring Services Market Scope In US

Report Coverage

Details

Base year

2023

Historic period

2018 - 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 21.48%

Market growth 2024-2028

USD 49.77 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

17.41

Regional analysis

US

Performing market contribution

North America at 100%

Key countries

US and North America

Key companies profiled

ArborBridge Inc., BenchPrep, Chegg Inc., Club Z Inc., Graham Holdings Co., IXL Learning Inc., John Wiley and Sons Inc., Learn To Be, Manhattan Review Inc., Mathnasium LLC, Nerdy Inc., Pearson Plc, Pluribus Technologies Corp., Preply Inc., Revolution Prep LLC, Studypool Inc., Sylvan Learning LLC, Think and Learn Pvt. Ltd., TPR Education LLC, and TutaPoint LLC

Market Driver

Online tutoring services in the US market focus on personalized learning experiences for students. Vendors like ArborBridge and Chegg Tutors use adaptive learning algorithms and one-on-one sessions, respectively, to customize lesson plans and teaching approaches based on students' proficiency levels and learning styles. This enhances student engagement, motivation, and learning outcomes. The integration of AI and machine learning algorithms further personalizes learning experiences, catering to diverse student needs in the digital age. The emphasis on personalized learning will fuel market growth during the forecast period. 

The Online Tutoring Services market in the US is experiencing significant growth, with companies like FEV Tutor and Littera Education Inc leading the way. GoBoard, Tutor Matching Service, Gradeup, Pedagogy, Udemy, Alison, Amazon, and others are also making waves in this sector. The market is driven by the increasing popularity of Online Education Services among students and sole proprietor tutors. New technologies, such as videoconferencing and personalized learning features, are making on-demand tutoring more accessible than ever. Broadband connectivity and educational infrastructure are essential for the delivery of these services. Content creators are developing innovative teaching techniques using open-source material and MOOCs. Self-paced learning mode, online certificate programs, and micro-credentials cater to the financial, geographic, and time needs of learners. Venture capitalists and private investors are pouring funds into this EdTech industry, fueling the growth of this market. Sales are booming, with tutors using cell phones to provide services. Analytics software helps track learning rate and personalized courseware ensures effective teaching. New technologies continue to emerge, making online tutoring an exciting space to watch. 

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Market Challenges

•         Online tutoring services in the US are delivered via the Internet, eliminating face-to-face interaction between tutors and students. This arrangement presents challenges, as tutors cannot assess student engagement or comprehension levels. Additionally, disrupted internet connectivity may result in interrupted and incomplete sessions, negatively impacting the learning experience. The expansion of Internet infrastructure is crucial to establish a conducive online learning environment. However, the disparity between tutoring service providers and students' hardware and software resources may deter students from investing in online tutoring, leading them to opt for traditional tutoring centers instead. This situation may hinder the growth of the online tutoring services market in the US during the forecast period.

•         The Online Tutoring Services market in the US is experiencing significant growth due to the increasing popularity of remote learning. However, sales face challenges in reaching sole proprietors and smaller educational institutions. To address this, personalized platforms offering on-demand tutoring are gaining traction. Analytics software helps track learner progress, while content creators develop educational content. Broadband connectivity is essential for effective videoconferencing. Innovative teaching techniques and personalized learning features are key differentiators. The EdTech industry is investing in new technologies like AI and VR to enhance learning experiences. Financial needs, geographic needs, and time needs drive demand for self-paced learning modes, MOOCs, online certificate programs, and micro-credentials. Venture capitalists and private investors are backing innovative startups to meet the learning needs of college graduates, postgraduates, and learners from all walks of life. The Learning+ initiative focuses on improving learning outcomes, making online tutoring a valuable investment for learners and educational infrastructure alike.

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Segment Overview 

This online tutoring services market in US report extensively covers market segmentation by  

  1. Product 
    • 1.1 Test preparation service
    • 1.2 Subject tutoring service
  2. End-user 
    • 2.1 Higher education institutes
    • 2.2 K-12 schools
  3. Type 
    • 3.1 Long-term courses
    • 3.2 Short-term courses
  4. Geography 
    • 4.1 North America


1.1 Test preparation service-  The online tutoring services market in the US is experiencing significant growth. According to recent studies, the number of students using online tutoring services has increased by 25% in the last year. This growth can be attributed to the convenience and flexibility offered by online tutoring. Students can access tutoring services from anywhere, at any time, making it an attractive option for those with busy schedules. Additionally, the use of technology allows for personalized learning experiences and instant feedback. Online tutoring companies are investing in advanced tools and resources to enhance the learning experience further. Overall, the online tutoring market in the US is poised for continued growth.

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Research Analysis

The online tutoring market in the US has experienced significant growth in recent years, driven by the increasing popularity of online education services and the widespread use of internet services, cell phones, and videoconferencing. Students from all age groups and academic levels are turning to online tutoring for personalized, on-demand instruction. Sole proprietors and small businesses make up a large portion of the market, offering tutoring services through personalized platforms and analytics software. Content creators and educational institutions also contribute to the market by providing a wealth of educational resources. Sales in the online tutoring market are expected to continue rising, with the market size projected to reach billions in the next few years. The learning rate and effectiveness of online tutoring have been shown to be comparable to traditional in-person tutoring, making it a viable alternative for many students.

Market Research Overview

The Online Tutoring Services Market in the US has seen significant growth in recent years, driven by the increasing popularity of online education services and the widespread availability of internet services, cell phones, and other devices. Students from all walks of life, including college graduates and postgraduates, are turning to online tutoring services for personalized learning experiences that cater to their unique needs. Online tutoring platforms offer on-demand tutoring sessions, personalized learning features, and innovative teaching techniques, making education more accessible and effective. These services use analytics software to track learners' progress and adapt to their learning rate, ensuring optimal educational outcomes. The EdTech industry has seen a surge in investment from venture capitalists and private investors, leading to the development of new technologies and the creation of open-source material. MOOCs (Massive Open Online Courses) and self-paced learning modes have become increasingly popular, offering learners the flexibility to study at their own pace and on their own schedule. Online tutoring services offer a range of educational content, from elementary school subjects to advanced college courses and certificate programs. They also provide micro-credentials, allowing learners to gain recognition for their skills and knowledge in specific areas. The market for online tutoring services is expected to continue growing, driven by learners' financial needs, geographic needs, and time needs. With broadband connectivity becoming more widespread, online education services are becoming an essential part of the educational infrastructure for learners of all ages.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

  • Product
    • Test Preparation Service
    • Subject Tutoring Service
  • End-user
    • Higher Education Institutes
    • K-12 Schools
  • Type
    • Long-term Courses
    • Short-term Courses
  • Geography
    • North America


7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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Online tutoring services market in us 2024-2028

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