With Vibrant, Revamped Can Design, De La Calle
Expands to Hispanic Retailers Northgate Market and Superior
Grocers
LOS
ANGELES, July 16, 2024 /PRNewswire/ -- De
La Calle, the first healthier Mexican soda available in
the U.S. market, launches onto store shelves at Northgate Market
and Superior Grocers locations in California, further emphasizing the brand's
mission to be accessible to growing Hispanic and Mexican consumer
communities. With a new, refreshed brand that debuted earlier this
summer, De La Calle brings a modern Mexican twist to the
better-for-you soda category, while also catering to the growing
Hispanic consumer base. This Hispanic population in the U.S. is
expected to reach 22% by 2028, and their buying power is projected
to exceed $2.5 trillion in the next
two years.
De La Calle is a Mexican-American founded
brand that is committed to bringing an authentic taste of Mexico to
America, with their soda deeply rooted in Mexican history and
culture. Their dedication to traditional Mexican flavors and
health-conscious choices makes De La Calle a natural favorite among
Hispanic, Gen Z and Millennial consumers. As a modern Mexican soda,
De La Calle distinguishes itself from traditional,
high-sugar Mexican soft drinks. This strategic shift is based on
comprehensive market research and community feedback, revealing the
broad appeal of "Mexican soda" to avoid confusion with niche
beverages like Kombucha or alcoholic RTDs.
"We've always aimed to honor the rich heritage of
Mexican street beverages while providing a healthier alternative,"
said Alex Matthews, co-founder and
CEO of De La Calle. "We're thrilled to introduce our new,
refreshed brand identity and packaging onto the store shelves of
key Hispanic retailers in our backyard, and it's just the beginning
for De La Calle as we continue to solidify De La Calle as the
modern, healthy option for today's soda lovers."
De La Calle's modern Mexican soda offers a
refreshing, low-sugar, and low-calorie alternative to traditional
sodas. With eight times less sugar than conventional Mexican sodas
like Jarritos and significantly less than mainstream options like
Fanta and Mexican colas, De La Calle's Tepache is a
better-for-you beverage available at an affordable price, starting
at $2.49 per can.
Since its launch in 2021, De La Calle's
innovative take on the traditional Mexican street soda has rapidly
gained popularity. Now available in over 8,000 stores nationwide,
De La Calle's rollout on store shelves at select Northgate Market
and Superior Grocers locations reinforces the authentic tepache
brand's goal to rapidly expand its footprint within the Hispanic
community, bringing a taste of authentic Mexican refreshment to an
ever-growing audience.
De La Calle was founded from a love for food,
culture, and travel. Co-founder Alex
Matthews discovered the delightful and refreshing tepache
while exploring Mexico City's
markets. Partnering with third-generation tepache maker
Rafael Martin del Campo, they
created a unique recipe that honors the authenticity of this
traditional beverage while incorporating modern ingredients and
techniques.
For more information about De La Calle and to
explore their range of flavors, visit delacalle.mx and follow
@delacalleco.
Hi-res imagery for the new can design can be
found here.
About De La Calle
De La Calle's Modern
Mexican Soda is a contemporary take on a delicious fermented
beverage that hails from the traditions of pre-Columbian Mexico.
Crafted from fresh, organic pineapples and enhanced with regionally
sourced ingredients like turbinado sugar and tamarind, our soda is
a better-for-you, craft-fermented drink that combines rich cultural
heritage with modern, health-conscious values. With eight times
less sugar than traditional Mexican sodas and significantly less
than mainstream options, our soda is low in sugar, low in calories,
certified organic, and rich in vitamins C & D. Discover more
about De La Calle and our range of flavors at DELACALLE.mx and
follow us on TikTok and Instagram @Delacalleco
#ModernMexicanSoda.
Contact: Kirsten
Anderson, Krupa Consulting
212-226-2922
380435@email4pr.com
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SOURCE De La Calle